One, Two, Step! You will find only the highest quality shoes and accessories for women at our store. Our selection will range from the basics of comfortable flats and sandals to the trendy style of stiletto shoes and boots. We will be purchasing from both manufacturers and sales reps in a variety sizes, colors and styles to meet the needs of our customers. Shoes will account for the largest percentage, followed by accessories.
One, Two, Step! Chloe Goodlowe organized the company as a sole proprietorship. One, Two, Step! Temporarily it will be located at Houston’s 123 Shoe Lane until it can expand to a full-fledged store.
Monday through Friday at 10 a.m. –, 6 p.m. on Saturday, and Sunday at 10 am. –, 8 p.m. on Saturday. Closed Sundays. Customers will be able purchase directly via our website and VIP showcase events. There will be extended special hours designated during Christmas holiday shopping season.
All merchandise will follow the company’s mission. For the introduction or elimination of certain brands, styles, or sizes, management will depend on customer feedback, sales reports, and suggestions from customers.
Recognizing that the market is very competitive for quality shoes in extended sizes, one, two, and step! By focusing on niches, we will limit competition. We will also target other retailers whose prices and quality are too high or not efficient for shoe size.
One, Two, Step! There are three keys that will lead to success. The first is establishing a high quality, high value relationship with its vendors and customers. It is also important to deliver their products on time and in a reliable manner. Reliable administration is the last key to success. This small business plan is designed to give you the structure needed to realize this last key.
One, Two, Step! is set up as a home-based business, with plans for expansion into a store/boutique in the near future. This will be the most cost-effective arrangement but provide the required level of service and support.
One, Two, Step! will grow at 3% and there are many potential customers now, patiently awaiting the start of business. One, Two, Step! We are different than other retail shoe shops in that we are always less expensive than our competitors but maintain high-quality shoes.
A monthly sales promotion will be offered by us, such:
- Buy one, Get One Half Price
- Buy one, Get one Free
- Take half off your previous season’s shoes
- #8220One, Two, Step!#8221 dollars (for every $50 purchase, the consumer gets an additional 20% off their next purchase).
The future will be One, Two and Step! The company will develop its own shoes, custom-made for women and men .
A Sales Strategy
Our marketing budget will not exceed 5 percent of our annual gross revenue. We will use many different approaches including our website with free shipping and postcards. Business cards are also available. Word of mouth is another option.
The goals of One, Two and Step! are:
- To market elegant, trendy shoes in sizes 5-13 which will be easily accessible to every day women.
- To earn a 50% profit margin after the first year.
- To provide exceptional customer service.
- To achieve a net profit of $5,000 by year two and $15,000 by year five.
The One, Two, Step! The mission of the One, Two, Step! is to offer high-quality accessories and shoes by name brands in a range of sizes and styles that will suit every stylish woman.
Keys to Success
In order to succeed in the women’s shoe industry One, Two, Step! must:
- A variety of shoe sizes and styles are available to match the individual needs of each woman.
- Customer service excellence in southern hospitality.