There is a rising demand for fast-food snacks, which can be consumed while shoppers are shopping at the malls.
Fresin Fries will be a hit with kids thanks to its innovative environment, freshly-cut Belgian fries, as well as a selection of unique dipping sauces.
Fresin Fries aims to serve the majority of Singapore’s teenagers and young adults. We have chosen this group for several important reasons. Our goal is to be “the extraordinary fast-food place”, and the age group between 15 and 25 is where we think the most brand building opportunities could occur. They are on limited or fixed incomes and seek a value/price relationship that will not stretch their budgets.
Our secondary target group is between 25 and 37 years old, who are a large lounge/restaurant user. They are more flexible in budgets and seek more than a value/price relationship.
We are the main competitors in this sector. Our location has Tori-Q Pizza Walker, Pizza Walker and Starbucks.
Our customers will be able to experience this new “pop culture” in person at our outlet(s) or online. We will sell everything from prepackaged sauces and T-shirts to potato cutters. All items will have our official branding.
This plan is designed to find a place for the initial launch. We plan to finance the costs using two investments totaling $100,000. One at startup and one in the first year. We expect strong growth over all three years with profitability beginning in year 3.
Financial Highlights by Year
Original founders contribute $25,000 each for the same share and 25% respectively. The company also receives $100,000 in paid capital. This will cover start-up requirements. The second year will see us contributing another $100,000.