Buy with confidence.
Sell with a strategy.
Your home is personal. It’s also a major investment. I bring buyer and seller representation, investment experience, and a remodeler’s eye together to help you see the possibilities—and weigh the tradeoffs.
Whether you’re making a move, buying an investment, or improving a rental, let’s build a plan around what matters to you.
Already own a rental? Explore your options →
What would you like your
next property decision to do for you?
Find a home you love. Make a well-planned sale. Evaluate an investment. Get more from a property you already own. Start with your goal.
Find the right home.
Understand what you’re buying.
Look beyond the listing photos at condition, layout, improvement potential, and future resale—then move forward with a clear offer and negotiation strategy.
Explore buying with Jennifer →Know what to improve.
Know how to position your home.
Bring preparation, pricing, presentation, and marketing together around your timing and likely net proceeds.
Explore selling with Jennifer →See the opportunity.
Work through the numbers.
Evaluate purchase price, renovation scope, rental potential, and resale options before deciding whether a property fits your goals.
Explore investment guidance →Improve cash flow.
Plan for the long run.
Review rental strategy, durable improvements, furnishing, and ongoing upkeep with attention to cash flow and avoidable expenses.
Explore rental property services →The whole transaction.
Or the help you need today.
Hire Jennifer to guide your purchase or sale from the beginning through closing, choose individual buyer and seller services, or get help with a property you already own.
Compare Real Estate Services ↗More than one way to work together.
- Full-service representation for home buyers and sellers
- Flat-fee MLS listings, listing copy, and hosted open houses
- Remote offer preparation and review, negotiation support, and transaction coordination
- Contract-to-closing coordination
- Investor remodel planning and property pricing reviews
- Furnished-rental planning and mid-term rental management
Compare the service options, what is included, and how fees are agreed before choosing your next step.
A home you love.
A decision you understand.
Buying is about your everyday life as much as the numbers. I help you define what matters, compare homes, and understand the tradeoffs before you make an offer.
Discuss my home search ↗Buyer representation with an investor’s eye.
- Look beyond finishes. Consider layout, condition, and changes that could make a home fit your needs.
- Understand value. Review comparable sales, asking price, and improvement considerations.
- Negotiate with a plan. Weigh price, terms, and inspection findings in light of your priorities.
- Think ahead. Consider future resale while choosing the home that works for you today.
Full-service buyer representation is offered for an agreed percentage of the sales price. The rate and included services are set out in your written buyer representation agreement. Broker compensation is not set by law and is fully negotiable.
You can ask the seller to pay some or all of your buyer’s broker fee as part of the purchase negotiations. Seller payment is negotiable and is not guaranteed. Any amount paid toward the agreed fee reduces what you owe; you are responsible for any remaining amount under your buyer representation agreement.
For technical condition questions, we’ll involve the appropriate inspectors and specialists.
Before you spend on updates,
let’s build your selling plan.
The right strategy begins before the sign goes up. My listing approach connects market value, the home’s condition, preparation costs, and your timeline.
Discuss my selling strategy ↗Focus on the decisions that affect your outcome.
- Prepare with purpose. Decide what to repair, refresh, stage, or leave alone.
- Price with context. Compare competing homes and recent sales, with attention to your property’s differences.
- Present a clear story. Align design, photography, and marketing around the home’s strongest features.
- Evaluate the whole offer. Consider concessions, repairs, terms, and likely net proceeds—not just the headline price.
A property can have potential.
The plan still has to make sense.
My experience as a buyer’s agent, listing agent, investor, and investment-property remodel planner helps connect the purchase decision with what comes next: improving, renting, holding, or selling.
Value analysis
Compare acquisition costs, condition, comparable sales, and an appropriate resale or rental strategy.
Remodel decisions
Prioritize layout, finishes, and improvements around the intended buyer or renter, budget, and ongoing upkeep.
Ownership costs
Consider vacancy, maintenance, turnover, furnishing, and replacement needs alongside potential rent.
Look beyond the rent.
Build a better operating plan.
A rental’s performance depends on what it earns, what it costs, and how well it holds up between stays. I help owners consider those decisions together, from targeted projects to mid-term rental management.
À la carte help for rental owners
Choose focused support for a specific decision or project.
- Traditional versus furnished mid-term rental strategy
- Rental readiness and improvement priorities
- Investment-property remodel planning and durable finish selections
- Furnishing plans that balance presentation, cost, and replacement needs
- Maintenance and turnover planning to help limit downtime and avoidable costs
Mid-term rental management
Explore management for furnished stays of 30 days or longer, including corporate housing and temporary relocation needs.
We’ll begin with your property, the likely demand, setup requirements, operating expenses, and the scope of support you need. The goal is a workable cash-flow plan and a home that stays ready for its next occupants.
Discuss mid-term rental management ↗Management availability and scope are confirmed before engagement, subject to brokerage approval and a written agreement.
Need a place to stay
between moves?
Explore furnished homes in Rockwall and San Antonio for relocation, work assignments, or time away while your home is being repaired.
Explore Furnished Homes ↗A home for your next chapter.
View photos, sleeping arrangements, and amenities for each home, then request availability and a quote directly from Jennifer.
Arranging housing for a client or employee? The furnished homes page includes a dedicated inquiry path for housing and relocation coordinators.
Your agent.
Your advocate.
A practical eye for what’s possible.
Jennifer Raney Herriage
Associate Broker | SOLTO Realty
Based in Rockwall, serving North Texas
I’m Jennifer Raney Herriage. With more than 30 years in real estate, I bring together experience representing buyers and sellers, investing in properties, planning investment-property remodels, and operating rental homes.
For you, that means a broader view of the decision in front of you. If you’re buying, I help you consider both how a home lives and what you’re paying for. If you’re selling, I help you weigh preparation and design choices against your timeline and likely return. If you’re investing, we connect value analysis with the realities of renovation and ownership.
In 2020, I began working with the mid-term rental model alongside traditional rentals. That hands-on experience informs how I approach furnishing, durable materials, maintenance, and turnover—decisions that can affect both cash flow and how well a home stands up to repeated use.
My role is to help you see your options clearly, ask the right questions, and move forward with a plan that fits your goals.
Tell me what you’re working toward →Start where you are.
01 / Your priorities
Tell me what you want to accomplish, where the property is, and your timing.
02 / Your options
We’ll discuss the property, the relevant market information, and the work your goal may require.
03 / Your next step
Agree on the right service, responsibilities, and fees before we begin.
Buying, selling, and what comes next.
Do you offer full-service help with buying or selling a home?
Yes. I offer full-service buyer and seller representation through SOLTO Realty. For sellers, that includes pricing, preparation, marketing, offers, and negotiations. For buyers, it includes the home search, tours, offer strategy, and negotiations. In either case, I help coordinate the agreed steps through closing.
Should I make repairs or improvements before selling?
We can look at your home’s condition, presentation, likely buyers, and competing listings before you decide where to spend. The goal is to prioritize changes that make financial sense for your sale. Preparation advice is part of full-service seller representation; a standalone Property Walkthrough & Improvement Consultation is also available.
I already found a home. Can you help me make an offer?
Yes. You can choose full-service buyer representation or purchase remote offer preparation, offer review, negotiation support, or closing coordination. We will agree on the services and fee in writing. Buyer à la carte services are delivered remotely and do not include home tours or property visits.
What is the difference between full service and à la carte?
Full-service representation brings the agreed work together throughout your purchase or sale. À la carte lets you purchase specific services and handle the remaining work yourself or with other professionals. You can purchase additional services as your needs change. Compare the services and what is included ↗
How do your fees work?
Full-service buyer and seller representation is offered for an agreed percentage of the sales price. Individual services have the prices and scope shown on the services page. Broker compensation is not set by law and is fully negotiable; the applicable written agreement sets out your services, compensation, and responsibilities.
Buyers can ask the seller to pay some or all of their buyer’s broker fee as part of the purchase negotiations. Seller payment is not guaranteed, and any remaining amount is governed by the buyer representation agreement. View services and pricing ↗
Can you also help with a rental or investment property?
Yes. In addition to helping people buy and sell their homes, I offer investment-property remodel planning, rental pricing reviews, mid-term rental feasibility reviews, listing improvements, and mid-term rental management. Choose the help that fits the property and your plans.
What clients share.
Buying, selling, and investing—with guidance along the way.
“A skilled negotiator. Superb market knowledge. And incredibly responsive.”
Heath, Texas · August 4, 2020
Review excerpt · Realtor.com
“The entire process was smooth and easy.”
Rowlett, Texas · February 13, 2023
Review excerpt · Realtor.com
“…our listing turned out amazing.”
Grand Prairie, Texas · August 3, 2020
Review excerpt · Realtor.com
Jennifer handled a vacant-home sale while Jerry prepared to move closer to family, including checking on the property.
Testimonial summary · Realtor.com
After relocating, Clayton relied on Jennifer to arrange touch-ups, cleaning, and the sale.
Testimonial summary · Realtor.com
Jennifer sold Alex’s home and a rental property, recommending improvements that helped the sale outcome.
Testimonial summary · Realtor.com
A longtime client credits Jennifer with helping purchase personal homes and build a rental portfolio.
Testimonial summary · Realtor.com
Selected review excerpts and testimonial summaries, labeled individually. Read the original reviews and testimonials on Realtor.com ↗
Your goal is the
starting point.
Tell me a little about your plans. I’ll review your inquiry and follow up to discuss the next step.
Jennifer Raney Herriage
Associate Broker | SOLTO Realty
Call: 972.814.3612
Text Jennifer
jennifer@jenniferherriage.com
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