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Jennifer Raney Herriage

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Yoga Center Business Plan

March 3, 2023 By JamesCall Leave a Comment


Yoga Center Business Plan


Hatha Yoga is an ancient discipline that explores, develops, and integrates the body, mind, and spirit. Yoga strengthens and stretches muscles throughout the body. It increases circulation to internal organs, glands, calms the nerve system, and improves focus. This ancient practice of self-care can bring you vitality, peace of mind, deep relaxation, and health.

Anusara Yoga is the preferred style of Hatha Yoga. Anusara Yoga offers a new style and approach to yoga. It’s heart-oriented, spiritually invigorating, yet grounded in a deep appreciation of body alignment. Instructors encourage students respect their bodies and their wisdom to learn at their own pace.

After the poses are completed, each class teaches deep relaxation. Garden Way Yoga Center (GWYC), whose instructors are all trained in yoga, aims at helping students achieve a greater sense of well-being.

The Garden Way Yoga Center offers 8 eight-week sessions of classes per year. Courses offered include Anusara-style Hatha Yoga plus workshops in related topics. The Yoga Center features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility.

The Garden Way Yoga Center has a boutique, where you will find yoga-training aides and workshop clothing.

Jill Gordon, Ph.D., founder of The Garden Way Yoga Center, is one of Anusara Yoga’s leading teachers. She conducts workshops and teacher trainings nationally and internationally, and has previously established yoga training centers in Santa Barbara, CA; Denver, CO; and Charlottesville, VA. She co-founded and co-developed the Four Winds Yoga Center in Portland, OR, which offered instruction to nearly 1,000 students per week. She is a certified yoga teacher since 1985 and a meditation instructor since 1989. Jill is an Anusara instructor, and one of only a few designated teacher trainers for Hatha Yoga Anusara. She is registered with the national Yoga Alliance at the highest 500-hour level.

1.1 Objectives

The objectives of Garden Way Yoga Center are the following:

  • 300 customers are acquired within the first year.
  • Shops can generate sales of more than $60,000
  • Increase the number of customers by 25% before the end of the first year.
  • Ensure that sales increase by 15% by the end the second year.

1.2 Mission

The mission of Garden Way Yoga Center is to give the student, whether a beginner or advanced a place to practice Anusara. Our goal is to teach Anusara exactly as we have been taught. The teacher is responsible for acting responsibly and keeping the student’s interests in mind. No matter what we learn or from whom we learn the real and only teacher is within.


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Filed Under: Businnes Plan Tagged With: business, Center, yoga

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“I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation.  She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership.  The result is a professional that adds value to the client beyond the associated cost of representation.” 
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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

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