Opportunity
Problem
It is important that the community has a place where exercise can be enjoyed as a family activity. Parents can bring children to be taken care of while they do whatever exercise activity they desire.
Solution
Mountain Brook Fitness Center will expand and create a larger childcare facility. A new equipment purchase will be made for the childcare centre. The childcare center can currently care for 30 children but only five infants. The new facility can handle 60 children, which includes 15 infants. A short-term loan will finance the expansion of the childcare facility.
Market
Monroe is an ever-evolving city. For the past three decades, Monroe’s population has increased by 15% annually. Monroe’s population currently stands at 600,000. Monroe’s current population is 600,000. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center.
Competiton
There are plenty of other gyms nearby. We are unique because we focus on families. They can choose to come together, or separate and then have lunch.
Why Us
The Mountain Brook Fitness Center is a thriving business-person’s club but is also one of the only family-focused clubs in the Monroe area. 50 percent of our members have children under the age 45. The center currently counts 900 members. A center membership is $800 a year. Mountain Brook Fitness Center plans to add 300 additional members and families over the next three year.
Expectations
Forecast
However, forecasts are dependent on key assumptions. We particularly need to assume retention. However, we believe that we can launch and reach critical mass quickly enough to establish profitability by year 1.
