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Jennifer Raney Herriage

Your Rockwall REALTOR®

Wholesale Food Business Plan

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Wholesale Food Business Plan


Justin Seafood Market provides the highest quality seafood to its customers since 2005. The company is mainly a wholesaler to local restaurants. We buy seafood directly from fishermen and other contacts throughout the Florida panhandle. We can choose the best seafood possible. Currently, our products are sold to more than 60 restaurants. This represents a 10% increase in sales over last year. Next year, we expect to have more customers.

Justin Seafood Market will expand its storefront to sell directly to the public. We will continue to offer our promise of freshness, quality and great prices in our expanded market. We can pass savings to customers by purchasing in large quantities.

The estimated renovation cost will be $150,000 Additional service staff will also be employed to assist customers. Justin Seafood Market founder Bill Justin will invest $50,000 in expansion and will also obtain a $100,000 temporary loan.

1.1 Objectives

  • Justin Seafood Market should be recognized as the best place to buy fresh seafood.
  • Justin Seafood Market hopes to double the number and quality of its customers over the next two year.
  • Create a Seafood Discount Club that builds customer loyalty.

1.2 Mission

Justin Seafood Market exists to provide the highest quality seafood for the most reasonable prices.

1.3 Keys to Success

  • Superior products will promote customer loyalty.
  • An area that is safe for pedestrians.
  • A program that will create customer loyalty.


Wholesale Food Manufacturer Business Plan

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Wholesale Food Manufacturer Business Plan


Jean’s Tofu Delight, a Richmond product brand has been a success for seven years. The company’s tofu paste has experienced a 15% growth in sales in the past three year and is now available at over 100 outlets throughout the greater Richmond area. Jean’s Tofu Delight sales will reach $580,000 this fiscal year. This was achieved with a $100,000 initial investment.

Jean&#8217 s Tofu Delight intends to expand its business to include distribution to retail stores in the northwest. Majority of the expansion can be made possible by internal cash flow and owner funding. The company will also be able to obtain a short-term loan of $100,000. Based on the current success of the Richmond target customer base, the company has projected sales for the next three-years. Initial contacts with state retail outlets have been made and potential target markets identified.

This plan will result in sales revenues growing to $1.1 million by the end of Year 2.

1.1 Mission

Jean’#8217 s Tofu Delight &#8217’s Mission is the following:

  • Quality: Our tofu pate products are the highest quality, most nutritious food products…because we will accept nothing less.
  • Innovative. Our products have always been at the forefront for the health and nutrition industry. Our past and future success is due to our innovative products, high quality manufacturing, industry expertise, and quality control.
  • Integrity We are a company that values the quality of its tofu products. Jean’s Tofu Delight customers have placed their trust in Jean’8217;s Tofu Delight because of our commitment to the highest standards. Freshly made tofu pate is only possible through cooperation and mutual trust between retailer and supplier. We stand behind both our products and service.

1.2 Objectives

Jean&#8217’s Tofu Delight aims to achieve the following:

  • Create a regional sales staff.
  • In Year 2, you will be able to establish strong sales in five of the metro areas.
  • Ensure you have tight control over cost and operation when expanding.


Wholesale Landscape Products Business Plan

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Wholesale Landscape Products Business Plan


The marketplace for nursery products and services is changing, both in nature and scope. The consumer is now more upscale and the market continues to expand.

The number of households in the United States has increased by 10 percent over the past seven years to 140.9million. The National Association of Home Builders anticipates 903,000 new home starts this year, while there will be more than 4.5 million sales of existing homes, according to the National Association of Realtors.

These facts alone suggest a future full of opportunities for forest byproducts. They are not the only thing. There has been a significant population shift. According to the U.S. Department of Commerce the baby boomers dominate the housing market. In the next four year, the 45-to 56-year-old age bracket will rise by 54 percent. In recent years, 50 percent of nursery sales was made to customers aged 45-60.

The average cost of landscaping, which involves the installation of plant material in existing or modified landscapes, was $500 per household last year. This allowed retailers to make more than $5B in sales.

Glen Mar Forest Products will be offering this growing customer base a brand new product line that will make landscaping a more enjoyable experience. Rainbow Mulch(tm), is the product. This color-enhanced shredded hardwood mulch is environmentally safe and colorfast. It is non-toxic and safe for animals and plants. The product contains only organic ingredients and is made from virgin timber products.

The customer can choose from five rainbow colors:

  • Rainbow Gold
  • Rainbow Brown
  • Rainbow Green
  • Rainbow Grey
  • Rainbow White

Rainbow Mulch(tm), an innovative landscaping tool, transforms a boring lawn into a stunning landscape.

1.1 Objectives

  • Glen Mar Forest Products is the region’s leader in producing color-enhanced mulch.
  • Over the next 2 years, the number of Glen Mar Forest Products retailers will increase by 20%
  • Establish a strong working relationship with all of the region’s wholesale landscape product distributors.

1.2 Mission

Glen Mar&#8217’s mission is the introduction of innovative landscaping products into its target customer base. Glen Mar’s owner, Charles Marshall, will use his landscaping experience, as well as his connections with regional wholesale distributors, to create products that will revolutionize landscaping.

1.3 Keys to Success

These are the keys for success in Glen Mar&#8217’s business

  1. Offering innovative landscaping products. This is important for maintaining the niche markets outlined in the mission.
  2. Deliveries that are reliable and on time Glen Mar must make good on its delivery promises.
  3. A reliable administration that is ready to serve customers, prepare accurate billing, follow-up on orders and other documentation, and maintain a close watch on expenses and collection of accounts receivable.


Wholesale Bicycle Distributor Business Plan

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Wholesale Bicycle Distributor Business Plan


Wheelie Deals distributes wholesale to the retail bicycle industry. Wheelie Deals will be able to create a niche in this market by offering closeouts, models from the past year, and second-hand products. Currently, most of the large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty. Wheelie Deals is quickly going to be the best source for retail shops looking for higher margins.

Wheelie Deals was founded by Dan Psycle MBA. He is a veteran of cycling industry. Dan has taken the model of a well-established wholesale distributor business model and created Wheelie Deals. This will allow him to quickly increase market share. Profitability will be reached by month eight with comfortable profits by year three.

1.1 Objectives

The following objectives are set for the initial three years of operation

  • To create a company whose goal is to exceed customer’s expectations.
  • To increase customer service by 20% each year.
  • It is essential to have a viable start-up company that can survive without external funding.

1.2 Mission

Wheelie Deals’ mission is to create the largest selection of closeout bicycle parts. We are here to retain and attract customers. All else will fall in line if we live by this maxim. We will exceed your expectations with our services.

1.3 Keys to Success

The key to success is unbeatable selection and outstanding customer service.


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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...