Auto Sales & Parts
Problem
Integrity Auto Sales will offer a wide range of high-quality, used cars at an affordable price to Lane County residents. The owner and sales manager have over 30 years of combined experience in new and used auto sales. To save the customer money, we will continue to build our strong working relationships with local dealers and auctions.
Solution
We will create a shopping environment that suits the customer’s needs. We offer professional services and a knowledge of car buying that will help customers return to us again and refer their friends. We are confident that our gross margin will be higher than the industry standard. We will succeed due to the hard work and determination of our owners and the great team that we have assembled.
Market
Nearly everyone requires a car in order to travel from A to B. Many families have two or more cars. The new car market has seen a huge increase in sales, so there are many used cars for sale. October saw the greatest single-month gain of 24% in new car sales.
Competition
Unfair sales practices are a hallmark of used car dealers. As a result, customers are naturally cautious and distrusting. The more we can offer a high quality sales experience, we will be more successful. The salesmen will make the buying experience pleasant and memorable. We will provide customer satisfaction by providing follow-up. We will use these customers as a source of excellent referrals to other car buyers. This company will foster a close working relationship with suppliers and customers.
Why Us?
Integrity Auto Sales offers customers in the Willamette Valley a unique car purchasing experience. One that focuses on customer satisfaction first. We know that vehicle shopping can be both a difficult and necessary experience. We strive to provide an honest, enjoyable service to our customers by satisfying their individual transportation needs with a high-quality product.
We believe it is important that vehicles are affordable and of high quality. Every vehicle comes with a limited warranty for 30 days. Our company will be able to generate sales, which will help us make a profit. It will provide job satisfaction and fair compensation to its employees, and a fair return to its owners. Performance and hard work are rewarded with bonuses and other commissions. For both employees and owners, job satisfaction is vital. We will create a work atmosphere that is rewarding and enjoyable for all.
Expectations
Forecast
- While growth will be moderate or good, cash flows will be steady and there will likely be some loss in the beginning.
- Marketing will continue to be below 10% of sales.
- The company will invest the residual profits (10%) in financial markets and approximately half into company expansion in the first year.
Financial Highlights Year-by-Year
Finance is required
We need $130,000 funding to start. This includes a $100,000 Loan. Jonathan will invest $20,000, while Don will invest $10,000