Opportunity
Problem
The USA has seen its prosperity grow with large cities covering miles of country. The cities need food and supplies. Long-haul trucks offer the fastest and most efficient method to deliver food and other supplies quickly and efficiently.
Solution
Mike’s Trucking Service, a Dallas-based trucking company, aims to become one of the most important trucking companies in America. Mike’s Trucking Service is initially focused on the food industry, but plans to expand into other industries. Mike’ has selected the trucking business because the growth prospects are promising and stable. This industry is the most important in this country.
Market
Mike’s will utilize three distinct marketing strategies to generate new customers and raise awareness of the company. The first strategy is the use of promotions. This strategy will concentrate on press releases as well as advertising via various media. The second effort will be the use of incentives. These incentives will be available to existing customers. Social media will be the last attempt to reach existing and new customers.
Mike’, Trucking Service is a customer-centric company that aims to be one the most prominent trucking companies within the USA. Profitability is expected to begin in month 3. Mike’’s forecasts sales of $100,000 year one, and $400,000 year three.
Competition
Although there are large players in all segments of the commercial trucking market, it remains fragmented. A Google search for Dallas trucking revealed that there are many companies offering different types of trucking services. Companies with similar truck fleets to Mike’s Trucking are major competitors. They also target the food industry.
Market research has shown that customers in this industry are price sensitive. They value fast delivery, special handling capabilities and less-than-truckload deliveries. Referrals from customers and the reputation of the carrier are likely to influence the purchasing decision.
Why Us
Mike’s Trucking allows you to rent a truck of any size for any purpose. We offer this service to the entire Dallas area and plan to expand beyond this area within the first five-years of our operation.
Expectations
Forecast
To finance equipment purchases and meet growing demand, the company has raised $165,000 Management believes that an expanded truck fleet will help the company expand its market and increase its sales.
Financial Highlights by Year
You will need financing
We will raise $165,000. We will invest $105,000 in cash and $40,000 in equipment.
