I Tech Solutions is focused on consulting and filling the need for a professional, client-focused computer company. The company emphasizes service and support to differentiate itself from more price-oriented computer companies. We are on the brink of penetrating a lucrative market in a rapidly growing industry. I Tech Solutions is poised to capitalize on this opportunity due to increasing competition between existing companies and the rising number of entrepreneurs.
Located at (discussion omitted), we realize that, for us to prosper, we need to be flexible and responsive, to delight clients by providing them with what they want, when they want it, and before the competition can offer it. The company intends this by focusing on customer needs and giving priority to customer business goals.
Once the needs and processes are understood and described, leading edge products and best-of-industry skills will be applied to design and develop a fitting solution to enable the client’s business in the most cost effective way.
Our marketing strategy will be based mainly on ensuring that clients know what need the service(s) is able to fulfill, and making the right service and information available to the right target client. Our market penetration strategy will make sure that our services are known and well-respected in our industry. The strategy will communicate a feeling of quality and satisfaction through every photo, promotion, and publication. The promotional strategy we will use includes traditional advertising, Internet Marketing, personal selling, and direct marketing. More details are in the marketing section.
It is important to recognize that make our intangible resources, such as our ability to relate to customers regarding their needs and wants, management style, corporate culture and commitment. These characteristics will make us different from our competitors and allow us to build a sustainable competitive edge.
Our goal is to not only market and sell our product or services but to also provide custom services and products that enable our clients to maximize their output and aid in reaching their goals. To achieve the above, we will need to raise capital from outside investors.
Not: All currencies in the tables and charts can be expressed in Botswana Pulas, or P.
1.1 Objectives
Our business strategy revolves around providing quality products or services to all of our customers. This will be achieved through the formation of a professional group and the provision custom-designed, quality services that cater to the client’s individual needs.
We aim to achieve the following goals:
- Create a follow-up strategy with all our clients to measure performance.
- To establish and maintain cross-functional working communications in order to ensure that each department works harmoniously toward achieving company objectives.
- To foster a culture for continuous improvement that surpasses customer satisfaction and efficiency.
- We are fully committed to supporting growth and development in the economy.
1.2 Keys to Success
Successful market segmentation will be crucial to projects’ success. This can be achieved by identifying niche markets, and then implementing strategies. These are key success factors
- Excellence in fulfilling the promised: 100% confidential, reliable and trustworthy expertise. This means that we use the most up-to-date technology, software and highly trained personnel to fulfill this promise.
- We must respond promptly to client orders. We cannot afford to delay clients for any reason. This will negatively impact our reputation, image, and future business. It is important to communicate regularly with clients in order to provide client-specific solutions.
- Skill and depth in knowledge: The nature of our service and its relative infancy in the market make it crucial for our personnel to have a deep and specialized knowledge in order to determine the services that will be provided to the customers.
1.3 Mission
Company Values
I Tech Solutions is committed to the fair and ethical treatment of employees and stakeholders. The following values will be implemented by I Tech Solutions:
- We want to be a responsible company citizen, fulfilling all our obligations as part of society. Business decisions will be given due weight and consideration of social and ecological impacts.
- We aim to offer products and services that are uncompromising in quality.
- In all our commitments, we intend to build lasting and mutually beneficial relationships. We will also ensure that they are honest and straightforward. Our communication will be both open and transparent, internally and outwardly.
- We will be promoting all these values to our employees.
We believe that the implementation of company values will help us achieve our goals and objectives, particularly for the benefit of those in the communities we will work.
I Tech Solutions is founded on the assumption that management of information technology in business is similar in nature to accounting or legal advice. You need outside help to install and use it. Smart business owners need to find reliable suppliers of software, hardware, services, and support. They need to use these quality vendors as they use their other professional service suppliers: as trusted allies.
I Tech Solutions plans to be this solution provider. Our clients will see us as trusted partners, offering them the loyalty of a business friend and the economics offered by an outside vendor. We want to make sure our clients have everything they need to run the business with maximum efficiency, reliability, and effectiveness. Our information applications will often be critical. We will ensure that our clients have the security of knowing we are there for them when they need. Our mission statement summarizes this information well.
#8220> The company is dedicated in leveraging emerging technologies for the highest quality products, services, customer service and security.
