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Database Software Business Plan

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Database Software Business Plan


This plan provides detailed investor information and includes the basic strategic business plan information necessary for initial establishment and operation of JTB Integrated Technologies. JTB&#8217s Integrated Technologies Division, a subsidiary of JTB Technologies, Inc., a company holding, is a subcorporation. JTB Industrial Sales and JTB Products and Services comprise the two other divisions. All three divisions will work together and share a common staff. The following plan outlines the Integrated Technologies Division.

JTB Integrated Technologies, Inc. will be formed in February with its primary location in Richfield, Louisiana as a corporation under the laws of the commonwealth of Louisiana.

JTB&#8217’s Integrated Technologies Division is responsible for developing and supporting a range of P.C. based business software applications. JTB will also support ad-based Internet platforms, online magazines and custom-developed websites. These applications will also be developed by JTB’s Integrated Technologies Division. The application will use JTB’s Industrial Sales and Industrial Products Divisions both as a testing bed and a marketing referral for product demonstrations.

Managers have been working as vendors for the past twenty years in these businesses and have seen a need to help businesses with their product presentations and internal customer management. Businesses in this industry are all currently using different software and databases to handle internal vendor information resources and external customer RFQ management. After our products are installed online, the pre-sales order processing and order processing will continue as usual. This will allow the businesses to make use of the applications to expand into new markets and sell their products and services through our distributor partners. Integrated businesses can offer products and services through the system to their partners, allowing them to increase revenues and participate in larger contracts. High-end software and servers allow these businesses to extend inventory, order tracking, engineering information and other services to larger clients. JTB&#8217’s Integrated Technologies Division will act as a support partner for the business applications.

Mitchell R. Jeremy is responsible for overseeing product design and development as well as integration and company management. Rachel Jeremy is also part of this management team. The management team will also be supported by a team-oriented, customer-focused staff consisting of Mitchell R. Jeremy, Rachel Jeremy, and our in-house developers. Our in-house software application developers will create and manage our websites. JTB Integrated Technologies, Inc. retains the services of a CPA firm for professional company audits, tax preparation, payroll, and business consulting to assist with setting achievable long-term strategic goals.

JTB Integrated Technologies, Inc., based off the current prices within the Industrial Marketing Products and Services industry, has the potential to generate $220,000 in sales in its first 18 months. A revenue growth rate of nearly 30% annually is possible with good management. The projected ratios at Fiscal Year 3 look solid.

The equity for each investor will be based on his or her investment. An in-depth look at Ratios can be found in the Financial Plan section. We anticipate that within 48 months, the business will be at a level to attract further investment, and will be able to pay out its initial investors.

1.1 Objectives

JTB Integrated Technologies has two primary goals: to develop and support.

  1. Software for vendor relations and inventory sharing.
  2. Purchasing and order management technology systems.
  3. Job costing and quotation management technology systems.
  4. Web-based E-marketing systems and sites.
  5. LAN and WAN based sales, marketing, engineering Intranet systems.

After creating these products, we will market them using our business as a testbed to prove their worth and then resell the technology along with the support services required.

Success keys 1.2

  • Experienced manager with more than 25 years of experience in the service industry.
  • To ensure flexibility and growth, it is important to set well-defined long-term goals.
  • Strong marketing goals with niche services, targeted services and products with unique marketing techniques.
  • Startups have very low internal development costs.
  • With more than twenty years of industry contacts, there is a strong base of quality vendors who can provide support.

    • 1.3 Mission

    JTB will support and develop only the highest quality products and services. Our primary mission is to integrate our products and service into the metalworking and manufacturing market. Software products will serve as both a procurement tool and a sales resource. Our clients can expect long-term growth and positive results when they combine our Internet-based marketing websites with customer management tools.

    JTB’s Products and Services Division is used as a prototype and test bed for our P.C. based business development software. JTB will provide mid-sized corporations with innovative ways to cost-effectively manage external vendor and customer transactions. Job costing and purchasing can be done online. Project management will also be streamlined, resulting in continual savings for those who use our products and services.

    Inventory Control Software Business Plan

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    Inventory Control Software Business Plan


    Royal&#8217, Software has begun an ambitious plan to develop a new product, Royal&#8217’s inventory basic–a scalable inventor software product. Pursuit Solutions will distribute the new product. It is due to launch in May.

    Pursuit Solutions, a $50M company hardware integration reseller will distribute Royal&#8217s Inventory Basic to more than 1,100 Valued Added Resellers. The product will sell for $2,499. Royal&#8217’s Software will get $1,250 per unit. Pursuit Solutions is expected to sell 250 units in the sixth month. It is projected that Royal’s Software will gross $313,000 from sales the first year.

    Support and product modifications will play a crucial role in software sales. Royal&#8217’s Software expects to make $63,200 in product modifications by the end of six month.

    Royal&#8217s Software has also entered into a business deal with Pursuit Solutions and Johnson and Roe to create a MAS90 data collection interface that can be sold to accounting firms. This software product is in development for the past ten month.

    John Royal, Dan Whiteaker and other key players in the product development process. MAS 90 will not be sold as a single product. It will come with software customization ($2,000-$3,000), which Royal&#8217s Software will provide. This software product can be purchased for $2,500

    Royal&#8217’s Software will be paid 1/3 of gross sales ($833). It is projected that Royal’s Software will gross $500,500 by May of next year from product sales and customization services.

    The two co-owners of Royal’s Software, John Royal and Dan Whiteaker, will each invest $50,000. In addition, the company will get a $100,000 short-term credit.

    1.1 Objectives

    Royal&#8217s Software aims to achieve the following:

    • Establish the company as a leader in inventory software products.
    • Increase sales by 20% every year
    • Each year, create one new product in your inventory.

    1.2 Mission

    Royal&#8217’s Software has one mission: to develop inventory software that is affordable and scalable so customers can easily modify it.

    1.3 Keys for Success

    Productivity and ability to deliver products that meet user specifications and needs on time.


    Software Testing Business Plan

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    Software Testing Business Plan


    Cresta Testing, Inc. (also known as the “Company” or “Cresta”) is a global professional services company that has a strong track record in quality assurance and testing. Cresta lowers risk, reduces software development costs, and significantly improves time to market for new systems.

    Cresta is a well-respected company with experienced management. They plan to grow the Company by more that forty percent (40%) annually through great customer service, proven competitive strategy, solid customer support, and a dynamic group of people. Cresta’s financials are realistic, and based on conservative figures relative to the industry as a whole.

    Professional services companies need to differentiate themselves in today’s flooded market of lowest cost, commodity-based, service providers. Cresta is unique in the fact that all of our services and capabilities focus exclusively on quality control (QA) technology.

    Customers understand our identity and it is clear. Customers love doing business with ‘#8220’ specialists. They understand the value of our service delivery team, which is made up of experienced QA experts, who are proficient in the latest QA technologies. Cresta provides the right service at exactly the right time.

    Current job insecurity, financial scrutiny, regulatory and business compliance and global terrorism, now requires the aggressive adoption of risk management strategies and actions, to ensure the success of each business-driven, technology solution.

    Cresta&#8217’s contribution to mitigating potential risk is significant. Clients can now guarantee the functionality, performance, scaling, and availability of critical business apps and their supporting technology infrastructure. We educate our clients so they can be self-sufficient in these efforts, or we will execute QA activities for them, ensuring that service level and financial management objectives are achieved.

    Cresta’s “roots” have grown within the global finance industry. This is where we have our largest client base, and also has the highest level of referenceability. This target market should be our focus for the foreseeable future. It will simplify and control delivery and sales costs, as well as leverage our previous work.

    Cresta hopes to be a trusted advisor for each client, and to have the opportunity to prove the importance of Cresta’s value-add.

    1.1 Mission

    Cresta’s mission it to offer clients a specialized, reliable and high-quality alternative to in house resources to help them develop and implement international QA/testing methodologies and infrastructures. As a true alternative to in-house resources, Cresta must offer a very high level of practical experience, know-how, business practice sophistication, and confidentiality. Cresta is an easier, more professional, and safer way for clients to implement QA/testing strategies than working in-house.

    Cresta must offer the highest quality IT solutions for its clients by providing QA and strategy testing services that reduce risk, improve time-to market, optimize ROI, minimize risk, and ensure the scalability as well reliability of IT environments throughout the enterprise. Cresta must be financially sound, offer high-quality services at a fair price, and provide a greater value to its clients. Development of New York City’s financial services industry will be the initial focus. Services for European clients in America will also be provided.

    1.2 Objectives

    1. Sustained profitability utilizing efficient operational systems to achieve a minimum gross margin of fifty percent (50%) and a corresponding net profitability after tax of nine percent (9%) to be reached by year-end 2004. The subsequent yearly levels are equal to or better than the current leading public IT consulting firm.
    2. For maximum growth, a strong customer base must be built.
    3. Cresta&#8217s success depends on a stable and steady environment.

    s consulting body where all the basic formal training in selected toolsets is had by end of third quarter 2003 and all consultants are Cresta certified in all the tools and major technologies used in Cresta’s marketplace by end of first quarter 2004.

  • By the end 2002, Cresta&#8217’s services and products were in need of a balanced consulting team.

    • 1.3 Keys to Success

    1. Leverage Cresta&#8217’s positive record and references from marquis clients to close large, qualified transactions.
    2. Create industry specialization. This will allow you to have a distinct competitive advantage as well as service differentiation.
    3. Cresta certified consultants should be available to assist with all aspects of Cresta&#8217’s target markets.

    Software Publisher Business Plan

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    Software Publisher Business Plan


    Supple Software Company is an S Corporation founded and entirely owned by Ralph and Mabel Smith. The company was established in 1993. It has not received any outside investments. Supple has three software products, which command a large market share. Ralph and Mabel would like to see the company grow by 2000.

    While Supple’s goals seem ambitious, they are achievable. In 1999, sales increased by 20% and the company plans to double its output in 2000. They expect net profit and gross margin growths to be proportional. Their goal is to have one employee for every $250,000 of revenue. Their flagship product, Product X will help them maintain a 30% market share according to PC Data. This goal will be maintained by following three keys to success: Market power, customer satisfaction, the right management and the right team.

    The Market

    Supple has entered a $3.8B market that will experience a 20% increase in the next three year. Supple will target four customer segments: professionals, academics, home offices and small offices. These markets are growing at 2%, 5%, 8%, and 0% respectively. These markets can support 22,000, 15,000 and 10,000 potential customers, respectively. These numbers are for the USA market. The market’s major trend is towards international sales. This market has experienced a significant rise in international PC product sales, which is largely due to the Internet boom. The US market has seen a 22% growth in the last 3 years. But, it is projected that the international PC market will grow at 40%.

    Products

    Supple Software currently sells three products. Product X is currently the top-ranked Windows task X software, and also the quality leader. It combines an easy-to-use, step-by-step interface full of guidance, help, and glossaries, with a powerful business analysis model, complete financial analysis, and very strong cash flow analysis. Product Y is a stand-alone task Y application for Windows. It is the best product on the market for creating task Y. Their last product was Product Z, which is a creative business process application.

    The Strategy

    Supple follows four straightforward strategies to achieve its growth goals. They will make customized versions and offer greater value to certain customer groups. They will create a solid marketing network. This will enable them to launch their products onto the market. Supple will remain focused on small to medium size companies, the segment that has been largely ignored by the competition. Supple will also focus on technology that is more suitable for the masses than leading technology for professionals.

    Management Team

    Ralph and Mabel are seasoned managers who are capable of executing on their ambitious strategies. Arrog International brings Ralph 10 years of marketing and sales experience. Supple, a software distribution business, was established by Ralph in 1993. He is responsible for its growth. Mabel will also be needed to grow the company. Her years of experience as an advisor will be used.

    Supple Software, a dynamic company, was founded in 1993 from humble beginnings and has since grown to $1 million with higher revenue forecasts for 2000. It is remarkable that this was possible with only investments from the owners. There was no outside capital.

    1.1 Objectives

    1. To double sales in 2000 and increase sales by 5% in 1999.
    2. To increase gross margin and/or net profit margin accordingly.
    3. For every $250K in sales, to limit the number of full-time employees.
    4. To maintain at least 30% market share of Product X, as measured by PC Data.

    Success keys 1.2

    1. Marketing power. Market share. Our products need to be available on shelves with attractive packaging.
    2. Quality product and customer satisfaction. Every product we sell comes with a guarantee.
    3. Our survival depends on long-term customer satisfaction.
    4. A strong management team with solid foundations in finance, marketing, and product development. Enough working capital to survive in the working-capital-intensive retail channel.

    1.3 Mission

    Supple Software is a company that develops, publishes, markets, and sells business tools and business knowledge together in a product which includes software and documentation. It makes business techniques accessible to millions of business users who would otherwise not have the knowledge to use them. It is profitable and generates money. It offers a fulfilling work environment, fair compensation to its employees and a fair return to its owner, as well as a fair royalty to its authors.

    Educational Software K-12 Business Plan

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    Educational Software K-12 Business Plan


    Introduction

    Curriculum Companion Suites is a small software development and consulting company that focuses on improving the education process for K-12 schools. CCS software functions as a virtual learning assistant. Students can electronically follow the curriculum through the central computer terminal located at the front.

    The Company

    CCS keys to success are the company’s commitment to market awareness and future potential direction of the educational process, and CCS’ relationships with a large number of educational institutions and districts.

    Curriculum Companion Suites is a start-up company comprised of six executives and seventy-six employees. The executives represent all functional areas, with 70 years of combined experience in the software development industry. Andrew Christiansen (major shareholder) and David Fields (minor shareholder) own 80%. Others investors hold a minor portion of the company. At the moment, the company does not have plans for going public, as most of the financing is raised internally. CSS was incorporated in Oregon by the majority shareholders.

    Products

    CCS provides educational software that can be used at every grade level from kindergarten to 12th grade. These software suites were developed in collaboration and partnership with major curriculum publishers, with whom CCS has strategic alliances.

    CCS provides ongoing support, including installation and ongoing consultation. These services come as part of every software package.

    Market

    The competitive marketplace includes only a handful of direct competitors within the learning information systems vendors segment, providing software products and installation and systems integration services to kindergarten through senior high (K-12) schools in the United States. CCS competes primarily against more traditional methods of education, training and testing, including pencil and paper testing. In addition, CCS competes with other companies offering educational software products to schools, such as International Business Machines Corporation, Apple Computer, Inc., and Mattel, Inc.

    School districts and educational institutions have not been proactive in looking for technical enhancements to their education process. CCS is a company that uses a more pushy type of marketing strategy. Education has to be educated about how technical infrastructures can enhance learning.

    Since only a handful of other companies are competing directly with CCS in this market, the company plans to develop a healthy level of market share, with a goal of 10% at the end of three years.

    The target market for CCS is the urban/metropolitan educational market, as this market presents the highest level of opportunity in terms of revenues. In terms of technical logistics, customizations and software installs are more possible in this market. Thus, profitability is by far more likely in this market.

    Partnerships have been built with many educational institutions and school district across the U.S. CCS has made significant investments to understand and research the needs of the educational system.

    Financial Considerations

    CCS expects CCS to raise substantial owner capital. In return, CCS will borrow an equivalent amount in a 10-year SBA guaranteed loan. This financing will cover the bulk of the current funding.

    CCS expects to generate large sales in the first year. The plan will continue to grow steadily in the second and third years.

    1.1 Mission

    Curriculum Companion Suites is a company that offers software curriculum suites to schools in K-12 across the U.S. CCS will offer solutions to schools that enhance their educational capabilities.

    1.2 Keys to Success

    These are the keys to success for CCS:

    1. The company’s commitment to being keenly alert to the current educational environment and future potential direction of the educational process.
    2. CCS has relationships with many educational institutions and districts.


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    About Jennifer

    Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...