Opportunity
Problem
Women love the outdoors as much as men. They can hunt, hike, fish and so on. Why should men have all that fun? Women don’t like ugly clothes, corsets and tools that rely on men’s strength. Women are equal to men. They don’t need to be exactly the same as men.
Solution
Liquid Culture will sell women’s beautiful outdoor clothing online. Larry Wilson and Maggie Granger, co-owners of Liquid Culture, will create a cost-effective operation that will eliminate the cost of inventory by having a third-party, Magic Clothing Company, handle all manufacturing and shipping of clothing to the customer. Liquid Culture can process your order and receive payment online. Magic Clothing Company will receive the order to be filled and shipped. Liquid Culture will concentrate on product design and marketing.
Market
Outdoor wear for women has become a multi-billion dollar market. Online shopping has made it easy to find a variety of outdoor wear for women. But, there is no online store that only sells women’s apparel. Yet.
The key is to increase word of mouth via social networks, with an emphasis on content and opinion leader related to outdoor fashion as well as women’s health and fitness sites.
Our messaging will highlight the importance of avoiding compromises and being a part of Liquid Culture. And of course social media will also be an important marketing tool in bringing customers to our website.
Competition
- The women’s offerings at major online outdoor offerings including REI, Columbia, Patagonia, LLBean, and others.
- Amazon.com is one of the largest sellers generalized clothing. They also offer women’s outdoor clothing.
- We also have women-specific competition, especially titlenine.com.
Why Us
Liquid Culture’s mission is to provide outdoor enthusiasts with clothing, styling, and designs that are easy to use. Liquid Culture’s clothing is comfortable and durable, so you can enjoy any outdoor activity, such as snowboarding or running along the shoreline.
Expectations
Forecast
Liquid Culture’s year 1 line is made up of the highest quality fabric, designs, and styling. Larry Wilson, Maggie Granger, and co-owners Liquid Culture each have 15 years of combined experience in the outdoor apparel industry. Maggie has been a senior fashion designer for Manic Woman Clothing the past seven-years. Larry has been South Face’s web administrator for the past 8 years.
These projections suggest that we are generating excessive cash balances. While we won’t discuss it here, we know the truth that actual results may be significantly different from what we projected. We know it will happen. We keep the assumptions as they are with a lot of cushion for the real expenses.
Financial Highlights for the Year
You will need financing
$460K funding consists of $260K, $130K each for the founders, and a $200K Loan.
We estimate that $58.5K is needed for startup expenses, and $401.5K is required to fund deficit spending in the first few months.
