AuctionShipper is an online shipping and packaging company that offers regular shipping services to customers who walk in. AuctionShipper will become the most affordable, convenient, and environmentally sensitive service provider.
AuctionShipper recognizes three keys to sustainable success. It will provide a service that is needed by the market. This it will do by providing affordable packaging and shipping services. The second will be to ensure its services are as convenient as possible. If it is not the most convenient solution, then people will not become long-term customers. Last is strict financial controls.
AuctionShipper will target three groups of customers, new eBay users and advanced eBay users. Each group will have different compelling reasons as to why they use AuctionShipper. Recognizing that these are two distinct groups, they will targeted differently. The new eBay users are able to reach 11,216 potential users at a 15% rate. While the advanced users can reach 8,097 potential customers at a 9% rate. The last group will include all customers with potential growth rates of 7% or 23,221 and the rest of the customers.
AuctionShipper is facing two types of competition. There are two types of competition. The first is mom-and pop shops that offer additional shipping and packaging services. These shops usually offer shipping as an added service. The second form of competition is from franchise operations that focus on packaging and shipping. There are many companies in this industry and there are often high-priced shipping options. These service providers are for those who value convenience and can afford it.
AuctionShipper’s leader is Jack Paacker. He is a veteran entrepreneur who founded his first business in college. Jack will make the most of his MBA and experience in running his own business. AuctionShipper will greatly benefit from his education and experience. AuctionShipper will achieve $185,000 in revenue for year two, rising to $285,000 for year three.
- You can be the top auction shipping service.
- In the first two years, reach profitability.
- In three years, achieve market penetration of 15%
AuctionShipper’s mission is to be the most trusted auction shipping service. This will be achieved by offering reasonable prices, fast and environmentally sound service, and maintaining 100% customer satisfaction.
1.3 Keys to Success
- Provide a service market-required.
- Be as convenient as possible.
- Employ strict financial controls.