Scan Lab Medical Imaging offers a wide range medical image scanning services for New Bedford, Massachusetts.
Market
Scan Lab targets insurance companies. Insurance carriers use a bid submittal process to set up contracts with the various medical scan service providers. Because 99% are billed by insurance, these contacts are essential in today’s medical world. This is why insurance companies are key gatekeepers to the process. Scan Lab realizes the importance in getting insurance carrier approval and will work hard on all plans.
Once Scan Lab’s approval has been granted by an insurance carrier, the company will rely upon referrals from physicians to refer patients to Scan Lab. Doctors refer patients based on many factors, including their geographic location, convenience, insurance accepted, scan type, and who they know. A strong marketing campaign and sales campaign will alert referring doctors about Scan Lab’s services.
Services
Scan Lab offers a variety of radiology-based medical scan tests. Scan Lab uses the most recent equipment and offers valuable consultations to physicians who refer patients.
Management
Dr. Carolyn Jones leads Scan Lab. Dr. Jones is a radiology specialist who received her medical education at the University of California San Diego. Dr. Jones performed her residency at John Hopkins, also nationally recognized for their radiology program. Dr. Jones spent 13 years practicing radiology at a large Boston-area clinic.
1.1 Mission
Scan Lab’s goal is to be the leader in New Bedford medical scanning technology. Friendly service, flexibility with insurance plans, accurate analysis, and friendly service will help us achieve this goal.
1.2 Objectives
- To capture 40% of local physicians’ business within two years.
- To be profitable in two years.
- To double sales by the end of year three.
Success keys 1.3
- Only buy medical equipment that is in high demand within your community.
- Offer friendly, fast service and accurate readings.
- Financial controls should be implemented to control the high costs of capital associated with medical imaging equipment.
