The purpose of this business plan is to secure additional, long-term funding to open a QSR (Quick Service Retail) franchise in Ashland, Oregon. To fund inventory and operations, the company’s owners are willing and able to invest $30,000 as well as take over $110,000 in short-term risk. The SBA 504. loan we are looking for is $200,000 and will be amortized over a 10-year period if approved.
Franchiser “The Sub Shop Corp 8221 is one of North America’s fastest growing franchises. Last year’s sales exceeded $800,000,000. The chain is somewhere between traditional fast-food restaurants and sit down restaurants. This segment of market is more attentive to health and conscious of what they eat. They are also more willing to spend more on better food and have higher incomes. Our goal is be that choice in Ashland Metro.
To achieve our goal and encourage healthy living, we will sponsor local sporting events and donate 33% of the profits to local charities. We will be rooted in the local community. We will market our products in local businesses, including the Shakespearean Festival.
Our primary goal for this plan is that it help us secure this $200,000 SBA loan. Once that is accomplished, we will work to create value for our constituents and ourselves, as well as our employees, customers, and community. These goals are in line with the SBA’s expectations of itself and its guaranteeors.
1.1 Objectives
We have four months to open our Franchise restaurant from the day the site is confirmed by the realtor. Our site was confirmed in April, therefore our goal is to be up and running by August. Our P&L as well as our Balance Sheet are all due to start in August. The Start-up Summary Section will provide information about the costs associated with starting a business between April and August.
After our second fiscal-year of operations, the Sub Shop is expected to turn a profit.
We will repay our $200,000 SBA loan by the end year to $180,000.
By the end of year 1, repeat customers will make up 70% of our total business. We will track customer habits and loyalty through a local marketing research firm, and publish the results of these findings to our employees once a quarter.
Net profit for year one will reach 21%
1.2 Mission
Our mission is to bring to market the tastiest and healthiest fast food in Ashland, at a slight cost premium over other fast food restaurants. Our reputation as the best fast food restaurant in Ashland will be established by our high standards for quality and cleanliness.
As important as profit is our community, so are we. We will donate 2% to a local women’s shelter and 1% to an environmental conservation fund. This company is founded on the concept that good works and good deeds not only serve the needs of the community, but will also keep our company healthy and committed to the success of its customers.
1.3 Keys of Success
Your location is crucial to your success. It is important that the location meets all of our expectations. According to the franchise agreement our “Type A” –′ Profile 1 location must serve at least 6,000 customers in a 4-block radius or less than five minutes. Traffic must be sufficient and customers’ lunch habits must allow them to eat out.
Executing our plan is also key to success. If we fail to execute our plan on one or more of the following: our numbers or employees, cleaning standards or commitments to customers, then we won’t succeed or thrive.
