The McKenzie Roller Rink offers recreational skating for individuals and catering to small groups. The rink has been at its present location for five years and was formerly known as Roller Kingdom. McKenzie Roller Rink, which was under management, has taken over the business without any capital expenditure. The rink, which is located in Eugene Oregon has great access to major roads.
With upgraded facilities McKenzie Roller Rink will provide a unique recreational opportunity to the greater Lane County area. You can also enjoy a wide range of food choices in the concessions area. Large groups can use the party rooms for church groups, civic organizations, school functions and other events. McKenzie Roller Rink employs a dedicated team that is ready to provide outstanding customer service. The company would like to see more dedicated customers. McKenzie Roller Rink targets local markets with a particular focus on large groups looking to rent a facility for parties and other functions.
McKenzie Roller Rink will set itself apart from other recreational opportunities by emphasizing customer services. It is vital to develop long-lasting relationships between civic, church, and school groups. We will also participate in community events. We cannot market or sell our services. Instead, we must offer them with excellence. McKenzie Roller Rink plans to create a website that is accessible to everyone who seeks recreational alternatives. Times of operations, descriptions of our facilities, and the costs will be included in the site.
Our management philosophy is founded on mutual respect and accountability. People who work at McKenzie Roller Rink will work in an environment that encourages creativity and having fun. Don Jones, along a team consisting of 10 employees, will play an active part in the day to-day operation of the facility. Don Jones is the majority owner. He has extensive experience running such facilities. Don will be joined by Paul Robins as well as David Barkley and Paul Robins who will form strong leadership for the business. McKenzie Roller Rink would like to see first year sales at over $400,000 with a five to nine percent increase for year two.
1.1 Mission
McKenzie Roller Rink offers both recreational and group skating. McKenzie Roller Rink offers a variety of catering options and party facilities that allow for family-oriented activities. Customer service is going to be a focus with the intent of keeping a positive, fun atmosphere. McKenzie Roller Rink places safety first. McKenzie Roller Rink employees will be treated as a valuable resource and treated with respect.
1.2 Objectives
- Increased sales to more than $1million in the third fiscal year
- Bring gross margin back up to above 90%, and maintain that level.
- Increase a customer approval rating by 20% by the second year.
1.3 Keys to Success
The keys to success in this business are:
- Marketing: Increased interest in skating as a recreation activity.
- Facilities: A facility that is attractive and caters to both individual and collective activities.
- Customer Service – Provide customer service that makes patrons feel valued and inspires them to return.
