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Jennifer Raney Herriage

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Retail Property Sub-leasing Business Plan

March 3, 2023 By JamesCall Leave a Comment


Retail Property Sub-leasing Business Plan


Galerie de Beaute can be described as a shopping center for beauty professionals. Galerie de Beaute leases fully-equipped units to state-licensed beauticians.

When starting a business, owners of salons have many obstacles. Purchasing equipment and finding a location in a high traffic area with reasonable rent is often difficult. Although 40% of beauty professionals own their own business, 60% are employed in a privately-owned shop.

Traditional salon employees receive 50% commission. This means that employees often have to pay for the supplies and products they use. These issues sometimes lead to high turnover in the industry. Because of these challenges, salon owners have resorted to booth rental in those states in which it is legal. Booth rentals are appealing to many but they have some disadvantages. Signed leases are required in order to be considered booth renter, and not employee by the IRS and state. If an audit is performed and there is no signed lease, this could involve significant liability, including back taxes, interest and penalty.

As an owner investor, we will seek a long-term investment or a loan. This will help Galerie de Beaute make the required leasehold improvements to the selected site. Leasehold improvements are the installation of equipment, electrical, plumbing, and carpentry necessary to build 24 suites.

First year profit is estimated at $17,000 growing to $37,500 in year three.

1.1 Mission

  • Establish Ourstate’s first salon mall
  • High quality suites
  • Maintain long-term financial stability
  • You have access to a variety of personal-care and beauty professionals
  • Maintain professional ethics at their highest levels
  • A progressive environment attracts talented entrepreneurs
  • Keep your community commitments true

1.2 Objectives

  • Galerie de Beaute provides an alternative for salon pros who desire to own their salon.

  • Galerie de Beaute allows hairstylists, nail technicians, and massage therapy professionals to set up a mini-salon without any capital outlay.

1.3 Keys To Success

  • Galerie de Beaute is situated on the heavily traveled corridor of routes 13 & 40. An average of 20,000 vehicles are used daily.

  • Galerie de Beaute is attractive to salon professionals because the professional pays a set monthly expense. Salon professionals no longer have to be commissioned employees.

  • Galerie de Beaute allows salon professionals to rent fully-equipped units. Rent includes utilities, insurance, and the locked unit. Each salon professional will establish his/her business hours, determine pricing, schedule appointments, and buy supplies.

  • Traditional salon owners face many difficulties when opening a new business. Purchasing equipment and finding a location in a high traffic area with reasonable rent is often difficult. 40% of beauty professionals have their own businesses, but 60% work in a privately owned shop.

  • Workers in traditional salons are paid 50% commission. Employees are also often charged for supplies and the products they use. This results in high turnover. Because of these challenges, salon owners have resorted to booth rental in those states in which it is legal.

  • Booth rentals can be attractive for many, but there are also some disadvantages. To be considered a booth tenant and not an employee by both the IRS and the State, you will need to sign a lease. An audit that finds no signed lease could lead to significant liability, including penalties, interest, and back taxes.

  • Salon malls have been established in several other states (i.e. Maryland, Virginia and Ohio have salon malls. There are no salon malls in our state or the immediate vicinity.


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Filed Under: Businnes Plan Tagged With: property, retail, sub-leasing

Retail Furniture Manufacturer Business Plan

March 3, 2023 By JamesCall Leave a Comment


Retail Furniture Manufacturer Business Plan


Furniture production and sale is a $12-billion industry. The industry’s main focus is on the wealthy customer who can spend more than $3,000 on furniture. In Richmond, there are fifteen furniture stores that are competing for these customers with deep pockets. Those customers who can’t afford these high prices are left with a poor selection of inferior products.

Richmond Metro has around 50,000 residents living on modest incomes who don’t have access to quality furniture shops to help them. The area furniture stores have not responded to the growing population of people with low incomes over the last five years. It is a good idea to target customers with low incomes. They are predicted to make up half the metropolitan population by 2023; making them the fastest-growing section of the city&#8217’s housing market.

Richmond has three housing renovations for modest income that are currently in progress. Together, they will produce 1,500 units which will be used as affordable housing.

The House of Pine, a custom-made, ready-to finish pine furniture company, will be reviving the Richmond Metro section. It’s affordable and hand-made. We offer:

  • Truly Custom Furniture Unfinished furniture pieces that are custom made for each customer. We will customize any piece, or create a new piece from a sketch provided by the customer.
  • Heirloom Furniture: This furniture will last generations. Each piece of furniture is handmade, making each one unique.
  • Handmade From Quality Pine: Every item is made by a skilled craftsman using only the finest pine. Every piece is carefully checked for texture and grain before being used.

1.1 Mission

The House of Pine’s mission is simple. The customer gets exactly what they want: furniture that is both affordable and stylish, in any size, to suit their needs.

1.2 Keys To Success

These are The Keys to Success For The House of Pine

  • Offer quality furniture that lasts and is affordable to our customers
  • Any piece can be customized as per the customer’s request.
  • You can also create a completely new piece of art from scratch if you are unable to customize a piece.


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Filed Under: Businnes Plan Tagged With: furniture, manufacturer, retail

Sports Equipment Retail Business Plan

March 3, 2023 By JamesCall Leave a Comment


Sports Equipment Retail Business Plan


Keith’s Sporting Goods (KSG) will be in the business of selling athletic equipment to people at every fitness level, from aspiring college athletes to weekend warriors. With our knowledgeable staff we will provide an environment where everyone feels comfortable coming in and asking for training advice and discussing equipment needs.

KSG, based in Eugene wants to be a well-known sporting goods store. An exact location has yet to be set, but owners are avidly searching for a high foot traffic location. We would prefer to be located in central Eugene. This is where most people can walk a few blocks to get to our store.

We fully anticipate that our business will expand quickly. Although many businesses start with the same assumptions, KSG has the potential to grow quickly. The first month’s sales are expected to be modest, but they will increase by 2% each subsequent month with a 12% growth rate for the first year. This assumption seems reasonable given the fact, that the wholesale of sporting goods is growing at an 11.5% annual pace.

Keith’s Sporting Goods will file as an S Corporation, where owners will be protected against various forms of liability. We will primarily finance our business with debt through local banks and the Small Business Association (SBA) in the initial stages. We estimate that 60% of debt will be needed. Owners and operators will then invest the rest.

Depending on how the financing is handled, we anticipate that the store will be open by January 2020 and that the store will generate strong profits by the end.

1.1 Objectives

The store’s main goals are:

  1. Reputation. KSG will be recognized in Eugene as a fitness and sporting goods store.
  2. To make a profit within the first year.
  3. From years 1 and 2, achieve a 15% annual sales growth rate, and thereafter maintain a maximum 11.5% growth rate.
  4. Keep a constant gross margin at 40% Sales will grow faster when we can accomplish this feat and keep costs stable.

1.2 Mission

KSG strives towards building long-term partnerships with our customers, employees and suppliers. The store management will always emphasize the importance and value of community service, community service, education, and working within the community. The store management believes it is vital to give back the community that supports us, and to foster an environment where our employees can improve.


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Filed Under: Businnes Plan Tagged With: equipment, retail, sports

Specialty Clothing Retail Business Plan

March 3, 2023 By JamesCall Leave a Comment


Specialty Clothing Retail Business Plan


Chicano Stylez (CS), a boutique that sells clothing and accessories for the Chicano/Hispanic growing population of Eugene, Oregon is a dazzling store. We offer unique products from Los Angeles to South America. CS aims at becoming Oregon’s best cultural retail store. We want to be able to offer our customers rare and high-quality products and high profits.

We are located in downtown Eugene and serve as a central point for the Hispanic population. We believe it is vital to create a community of acceptance and care. It also provides a space where individuals can connect with and identify with the cultural aspects of their culture. We take pride in offering children free services such as story nights and art lessons.

Chicano Stylez encourages creativity among its employees. It also values diversity. We also offer goals for employees such as profit sharing and company growth.

1.1 Objectives

  1. Chicano Stylez to be the number one cultural retailer in Oregon
  2. To earn a small profit margin in the first year.
  3. To have a customer list of 5,000 customers by the end year one.
  4. To make a positive net profit in year 2.

1.2 Keys to Success

In order for Chicano Stylez to succeed we must:

  • High-quality products
  • Provide excellent customer service
  • Be a helpful and respected member of the community
  • Create continued customer loyalty, resulting in repeat purchases


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Filed Under: Businnes Plan Tagged With: clothing, retail, specialty

Skateboard Gear Retail Business Plan

March 3, 2023 By JamesCall Leave a Comment


Skateboard Gear Retail Business Plan


Burly Skate Shop sells new apparel, footwear and skateboarding gear to youth in the Salem/Suburb communities. Our mission is to provide clothing, footwear, boards, and accessories in an industrial chic environment. Our store will be a showcase for the latest trends and cutting-edge products. We expect to be, and will strive to position ourselves as, the top retail store servicing this particular market.

Suburb’s first and only skateboard shop. Suburb’s market research has shown that skaters are unhappy with the current retailers in their area. Our aim is to grab 80% marketshare and establish a central hub of activity for local skateboarders and others who are interested in fashion and the latest trends. Burly is located at 1234 Skate Rd N Suburb Oregon. Our target market is located in the very center of residential and social areas. This is where we believe our first success and long-term growth will be possible.

Ollie and Nollie Cansperflip will be the owners and managers of Burly. Nollie Casperflip is the merchandising manager and founder of a foster-care and family advocacy organization. He has served as the Executive Director of Operations for 18 years. Nollie holds two Masters Degrees. Nollie also taught at a local high school for nine years. Ollie Casperflip is the personnel and marketing manager who has served as the Executive Director of Administrations since 2001. Ollie Casperflip, who has a Masters degree in Administration, is an avid skateboarder. Both of the owners have vast experience working with people aged 12-25. Aside from raising their son (an ex-skateboarder), Casperflips’#8217 work in foster-care brought them into daily contact and interaction with parents and children that age.

Our market research has shown that our conservative sales forecasts will produce a net profit exceeding $6,000 in the first year. This figure will increase to nearly $20,000 by year three. The owners have contributed $5,600 in cash as well as $1,200 in short-term assets to help fund this plan. To meet our startup needs, we are looking for $50,000 more in short-term loans. These will be repaid over three year.

1.1 Mission

Burly’s mission it to provide the best, most cutting-edge and newest merchandise, in an industrial-chic setting where they can meet, interact and learn from each others about the latest moves and trends. Our intention is to enhance the skateboard culture in our communities, by promoting drug-free and violence-free events in our communities.

1.2 Keys for Success

The primary keys to success for Burly are:

  • We sell the most up-to-date styles of boards, clothing, and equipment, and help our customers to create a positive image that is associated with skateboarding culture.
  • Provide customized services such as gripping in-store and tools to repair and apply newly purchased parts. This allows customers to be repurchased and can refer friends.
  • COMMUNICATE WITH our customers through newspaper advertising, print magazines, and postcard mailings. Promote skateboarder events and bring in semi-pro and pro skaters sponsored and sponsored by manufacturers. The website will also be a marketing tool and sales channel.
  • ESTABLISH a highly visible, accessible, friendly, and interactive website for all of our products and services.
  • Ensure that daily management practices reflect Burly’s mission to ensure that a business that is growth-oriented and succeeds is maintained.

1.3 Objectives

Burly has established three firm objectives it wishes to achieve in the next five years:

  1. Four stores located in superb retail areas by the end of year five.

  2. Gross Margin of 45% or more.

  3. Net after-tax profits above 15% of sales


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Filed Under: Businnes Plan Tagged With: gear, retail, skateboard

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“I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation.  She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership.  The result is a professional that adds value to the client beyond the associated cost of representation.” 
- Dean Lontos

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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

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