F & R Auto is John Ford and Michael Ronald, who have combined 30 years experience in the field of auto mechanics. Both dream of owning their own business and providing better service to clients than their competitors.
1.1 Objectives
F & R Auto Repair’s three-year goals are:
- The third year has seen steady increases in sales revenues.
- Institute a program of superior customer service through rigorous evaluation of service experience.
- Hire three more mechanics.
1.2 Keys to Success
The auto repair industry is built by one client at a given time. Most of this marketing is word of mouth. F & R Auto Repair is able to achieve success by keeping these key points in mind.
- High-quality work.
- Clients should be kept informed of the status of their vehicle and progress on repairs.
- Friendly and customer-oriented mechanics that are knowledgeable and can explain to customers the intricate nature and work of our business.
1.3 Mission
F & R Auto Repair aims at providing affordable auto repairs that are efficient, comprehensive, and of high quality. Our business’ most important asset is trust. Our goal is to provide 100% customer satisfaction, including quality, friendliness, completion time, and the ability to find new ways to meet or exceed client expectations.