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Jennifer Raney Herriage

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Public Relations Business Plan

March 3, 2023 By JamesCall Leave a Comment


Public Relations Business Plan


PRfect Greens, a Eugene-based public relations company that specializes in environmental PR, is located in Oregon. PRfect Greens’ specialties include crisis management and image creation as well as management of public events. Companies that aren’t typically environmentally-friendly can be assured that sensitive environmental issues are being managed by these companies.

Mining companies, natural gas extraction firms, and lumber companies are some of the typical clients. These clients seek a professional firm to assist in their perceived public environmental image. PRfect Greens will rapidly gain market share through the use of specialized, innovative customer attention.

PRfect Greens will rapidly grow its customer base by leveraging its competitive advantages. Having a specialized skill set with experience in environmental PR work will provide PRfect Greens with valuable insight that other PR firms are unable to offer. PRfect Greens also prides itself on their unmatched flexibility, which will enable PRfect Greens effortlessly meet any client need.

PRfect Greens consists of two industry professionals with extensive experience and insight. PRfect Greens will leverage their skills, experience, and innovative approach to reach profitability by month 10, generating noteworthy revenues by year three.

1.1 Mission

PRfect Greens’ mission is to offer the best environmental PR consulting services. We are here to retain and attract customers. Everything else will follow this principle. Our services will surpass the expectations of customers.

Success Keys 1.2

The keys to success are:

  • Attention to detail.
  • Think outside the box.
  • Professionalism.
  • Results.

1.3 Objectives

The following are the three-year objectives:

  1. To start a company that aims to exceed customers’ expectations.
  2. Superior performance and referrals can increase the number or clients served at least 20 percent per year
  3. To build a profitable business that can survive without external cash flow.


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Filed Under: Businnes Plan Tagged With: business, public, relations

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“I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation.  She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership.  The result is a professional that adds value to the client beyond the associated cost of representation.” 
- Dean Lontos

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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

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