Pizzeria del Causamali is a new player in the restaurant industry. The restaurant is situated in a friendly, small town with strong needs for additional dining options. Bolstered by the need for more choices in family-oriented dining experiences, combined with the option for home-delivery, the restaurant is positioned to take advantage of the market need and serve the families in the Deauville area.

Deauville’s population is increasing rapidly with new subdivisions, young families and people moving to the rural suburb of Hewgton. Pizzeria del Causamali plans to take advantage of the first-mover phenomenon and become the preferred local pizza shop. Locally-owned restaurants are better than national chains and offer a more unique and innovative menu.

This business plan outlines a profitable, exciting start-up year with future growth forecasted to meet community needs. Overall, the plan portrays a healthy business with excellent growth prospects. It also shows how it plans to manage its growth in the near future.

1.1 Mission

Pizzeria del Causamali fosters a positive and relaxed environment for its customers. We care about the quality of pizza and how it tastes. We aim to offer great tasting pizza at a fair price to all our customers. We are also proud to be the first pizza delivery service in our local area.

Our customers are our neighbors as we are residents of our market area. We will ensure that our employees have a fun, healthy, creative, respectful and enjoyable working environment. Our customers are our neighbors. We strive to achieve fair and responsible profits that are sufficient to maintain the company’s financial health over the long term, and to compensate investors and owners for any risk taken.

1.2 Keys to Success

These are the keys of success in your business.

• Delivering the customer’s value proposition
• Marketing: Promoting a new product or company to a rural community.
• High quality products with consistent quality.
• Effective pricing is based on the project’s quality and customer value.
• Family-friendly environment with occasional family entertainment.
• Management: Products delivered on-time, costs controlled, and marketing budgets managed. It’s tempting to be fixated on growth at all costs. Profits are what you want.
• For inventory and financials, there are reporting requirements and controls.

1.3 Objectives

The objectives for Pizzeria del Causamali are:

• To establish the market presence required to support marketing and sell goals and attract customers.
• To achieve healthy monthly sales by year end, with average monthly sales growing steadily through the third year.
• To achieve double digit profit margins.
• To develop top-rated relationships with 2-4 well-respected, all encompassing distributors.