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Jennifer Raney Herriage

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Physical Therapy Massage Business Plan

March 3, 2023 By JamesCall Leave a Comment


Physical Therapy Massage Business Plan


Lavinia Watkins LMT is the sole proprietor of Healing Touch Massage. Ms. Watkins was a licensed massagetherapist in Oregon from July 1984 and has been running the business since then from a home office. Since its inception, the business has been consistently profitable.

We offer massage in a variety of styles – traditional Swedish Massage, Deep Tissue work, Sports Massage, Hot Stone Massage, Reflexology, and others.

This is a massage therapy business plan that examines the feasibility of expanding into downtown. This would make the services more affordable for full-time workers and allow clients to receive medically-ordered treatment at the office. While billing insurance companies for massage therapy is lucrative, the nature and cost of the therapy, which is usually 15 to 30-minute sessions that focus on a specific area of the body with a short duration, makes it essential that clients have access to the therapist either during lunch hours or during the work day.

Mission

Our mission is providing therapeutic massage services in a caring and professional setting. We offer massage in many styles, including traditional Swedish Massage and Deep Tissue work. We aim to customize the experience for each client based on the initial interview information and in-the-minute feedback throughout the massage. This will ensure that the client is satisfied and comfortable and increase repeat business. We strive to offer massage that is efficient, but also respectful of the client’s personal boundaries. The result will be a relaxing, energizing experience for both the provider as well as the client. We are mindful of the overall experience – using quality oils and lotions, appropriate scents, and soothing music, nature sounds or silence – as the client prefers.

Objectives

  1. Moving to a downtown location can increase the number of daytime clients by 100 percent.
  2. Advertise locally to increase your new client base by 50%
  3. Locate another LMT or personal service provider in order to sublet space at a new location.

Keys for Success

  1. Professionalism refers to everything, from keeping confidentiality to our LMT training up to date, to maintaining good boundaries among clients and therapists.
  2. Individual Attention: Giving each client the attention he or she deserves.
  3. Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients to recommend us to friends, and other health professionals to recommend their clients.


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Filed Under: Businnes Plan Tagged With: massage, physical, therapy

Physical Fitness Gym Business Plan

March 3, 2023 By JamesCall Leave a Comment


Physical Fitness Gym Business Plan


Opportunity

Problem

Women need to be able to do their work in a space that isn’t dominated by men. Women know why.

Solution

Ladies Only Fitness’ focus is the urban professional woman who has a very active life and very little time to spend on fitness. Our focus is also on young mothers who want a place that is focused on their individual needs.

Market

Mapleton is a growing city. Over the last three year, Mapleton’s population grew by 10% per annum. Mapleton currently has 600,000.

Most importantly, the growth has been fueled by the increased employment in the city’s high-tech companies. This has drawn a targeted customer to Ladies Only Fitness: a professional. Women who are interested in a new kind of fitness club experience are those we are targeting. At Ladies Only Fitness, they will be the total focus of our staff.

Another target group is young mothers who are looking for a club that will fit their needs and keep their children close. Ladies Only Fitness designed this facility so that any member of the main fitness room can see the childcare center. We believe that these changes will be welcome additions that will draw new members.

Competition

The key differentiator for us is the women-only plus childcare facilities on site. We are competing against many gyms in the region, including local franchises of 24-hour fitness and the downtown gym.

Why Us

Ladies Only Fitness has an advantage in that it creates a positive environment. Focused on women only, the program makes women feel more relaxed. In addition, we have designed the childcare center to be visible from the main workout floor. The childcare center is visible from the main workout floor so that a young mother can supervise her child while she works out.

Expectations

Forecast

The highlights chart below shows that we are confident in our ability to launch and surpass the $1,000,000 annual sales milestone by year three.

Financial Highlights by Year

You will need financing

Estimated Startup Expenses: $95,000

  • Legal $1,500
  • Website $1,000
  • Protection $500
  • Rent $2,000
  • Ten Thousand Dollars for Child Care
  • Leased Equipment $80,000

Startup cash: Assets $65,000

Total financing: $160,000.

Funding plan: $100,000 in owner funding and a $60,000 business loan.


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Filed Under: Businnes Plan Tagged With: business, fitness, physical

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“I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation.  She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership.  The result is a professional that adds value to the client beyond the associated cost of representation.” 
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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

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