This is what makes the world go round: owners and their pets. We are well aware that there are many studios on both ends of the spectrum that will take photographs of pets. They will not accept your furry friends. At Adorable Pet Photography, pets are our only business. We want to capture special moments that you can cherish forever. With many years of experience, and a gentle approach in an unhurried environment, we will preserve your memories in a beautiful piece of photographic art. We are committed to client satisfaction through the creation of a photograph that captures both the personality of the pet as well as the loving relationship between pet owner and pet.
Adorable Pet Photography is an online business that aims to bring a smile on every pet owner’s face whenever they see their beloved family member in a beautiful portrait. Staff and vendors will have to work hard for our superior customer service. The vision manifests itself through three means:
- Produce the same exceptional quality results over and again.
- Recognized as one of the best pet photographers in the Southeast
- Remain steadfast in your support of customer service.
Our keys to success will be providing high quality portraits, competitive pricing, and excellent customer service as our hallmark.
Adorable Pet Photography can be found in Atlanta, Georgia. Our staff will consist of two employees. Plans are to grow to a full time operation in the next five year. The company is home-operated and sole proprietorship. The company’s goal is to grow sales and expand the client base in order to eventually become a full-time operation. The company will offer a full range of custom portrait packages. Portrait sittings are available in either the well-equipped studio, the comfort of the client’s home, or in an outdoor setting. One assistant will be needed by the owner, who is also the head photographer. Adorable Pet Photography makes a donation to the community. It will also provide pro bono assistance to the local humane societies and help fund local shows of dog and cat specialties.
Adorable Pet Photography is the result of a long career as a successful professional photographer. His photographs of Atlanta architecture were published in magazines such Southern Living and Atlanta. He is the sole owner of all his equipment. This means that there is no cost to purchase photographic equipment. Adorable Pet Photography does not require overhead as it is a home-based operation. Salary for the owner will be withdrawn from the year-end funds once the business is established and profitable. The owner is investing $10,000 of his personal savings as well as $10,000 from a good friend. This limits the short-term debt to $12,350 from the owner’s credit union, for which the business is already pre-approved.
Adorable Pet Photography is required to display a copyright notice on all photographs. This notice of copyright will offer protection against a claim of “innocent infringement” on the part of a client. Adorable Pet Photography might require copyright release forms for some clients. This is primarily for breeders or organizers of specialty shows that use photographs.
The company will offer a wide variety of products, such as: formal studio portraits, location portrait sessions, holiday candid photographs, portrait finishes, and framing.
Adorable Pet Photography will aggressively seek out local vendors to form strategic alliances in order to to reduce the cost of supplies and offer more services to the client.
Between 26 and 60 years old, many white-collar workers have at minimum one pet. The pet is considered a family member and the owners spend $26 billion annually on food, cosmetics, health care and other specialty items. Adorable Pet Photography will target these clients by targeting existing markets. We will fill an existing need for the client by specializing in pet photography. Through advertisements in the print media, brochures, and establishing working relationships with pet organizations and pet specialty businesses frequented by our potential client base, we will highlight our quality products and services.
This is what makes this industry so attractive. The number of households in the United States with pets has remained stable at approximately 58,000,000 over the past ten year, but the amount that Americans spend on their pets have exploded.
In 1993, the total retail sales of pet-related goods was around $16 billion. This number had risen from $16 billion to $22.6 Billion in 1997 to $28.5 Billion by 2001. According to industry experts sales are expected to rise steadily over the next five-years, rising from 3 to 15 percent to 15%. The increased love and importance of pets has led to new areas of pet care and services. Pet owners are being served by a multitude of entrepreneurs such as Petco.
Adorable Pet Photography can compete with the best. We compete against the standard portrait workshop that may photograph pets. However, this is only an adjunct to photography people. We compete against two other Atlanta pet photographers, as well a number of amateur photographers. Our services are far superior in price and quality to theirs.
These are the most serious threats to this venture:
- Sudden changes in the national or local economy are not unusual, as this is a luxury item.
- There is more competition in the Atlanta metro market.
- Partnerships with breeder and animal societies, pet specialty show organizers, and pet specialty retailers have not been very successful.
Computer/digital imaging is emerging as a major threat to traditional photographic studios. Many sources believe that in the years to come we will replace traditional film with digital images. Adorable Pet Photography believes, however, that this will only be true for amateur photographers as well as commercial and technical photographers. The time-honored art of photography, such as those displayed by Annie Leibowitz (Ansel Adams), Yuseff Karash (and other prominent photographers), will continue to be documented on film. While digital imagery can certainly be an advantage for portrait photographers, and it’s application in portrait photos will increase, we don’t believe it can replace artistic talent.
Adorable Animal Photography’s competitive edge is their commitment to customer care and satisfaction. We offer many services and have flexible scheduling. The latest technology is used to produce stunning photographic portraits. At Adorable Pet Photography, pets are our primary business, not a sideline or hobby. We know pets well and how to bring them together in a photo session. We value patience and strive for quality results.
Data suggests that Adorable Pet Photography is most likely to reach its target audience for portraits through their pet-related services. Adorable Pet Photography will establish working relationships with businesses such as grooming salons, specialty pet stores, and veterinary clinics. We hope to place brochures and framed pet portraits in these locations. Another strong marketing opportunity is available through the local area pet shows and local breeder associations. Finally, Adorable Pet Photography will establish relationships with pet specialty stores to offer candid photographs of pets and owners in seasonal vignettes. It will not only generate revenue, but it will also serve as a marketing tool to increase our market reach.
By beginning on a smaller scale, Adorable Pet Photography has the foresight to grow at a rapid pace to keep up with demand. Although we aim to maintain a steady pace of sales growth, we know that sales will fluctuate between months. We expect holiday seasons to see rapid sales growth, which then will slow down.
Adorable Pet Photography is likely to reach the break-even point faster than other home businesses, since there are very few start-up costs and no staff. The post-holiday slump is what will make January the slowest month in the year.
Our cash situation is optimum. Adorable Pet Photography began with minimal cash but our rapid growth allowed us to grow the business quickly. The cash flow for the first year is negative except for the two months during which the business is expected to be off-season. However, cash reserves will be built up and the cash balances will remain positive.
1.1 Mission
Today’s environment presents the consumer with an array of choices. Adorable Pet Photography strives for being the best option for clients. Providing high quality portraits, competitive pricing, and excellent customer service is our hallmark. Even in a strong economy, pet photography is expensive. Our customers will be provided with a portrait that captures their pet’s beauty as well as its personality.
Client interviews will be used to help make sure that each pet is comfortable in their environment. Adorable Pet Photography sees pets as part of the family. We work hard to ensure that each client is satisfied and receive high-quality results.
1.2 Keys to Success
Adorable Pet Photography has a reputation for excellence and customer satisfaction. We will be responsible for ensuring a high degree of professionalism in three areas:
- Consistent fulfillment clients’8217; expectations.
- High quality services at competitive prices
- A fair and reasonable profit on each portrait.
1.3 Objectives
Adorable Pet Photography is an online business that aims to bring a smile on every pet owner’s face whenever they see their beloved family member in a beautiful portrait. It will take commitment from all employees and vendors to achieve our goal for superior customer service. Three ways can you manifest this vision:
- You can expect the same exceptional quality results over and over again.
- Named Southeast’s best pet photographer
- Keep our promise to provide customer service excellence and customer satisfaction.
