Opportunity
Problem
People need to have the ability to purchase prescriptions at discounted prices. We do this by ensuring efficiency in our operations. We can target customers who are able to pay for their prescription medication themselves so that we can reach a particular segment of the market. They are sick and poor. They should be treated the same as those who are able to afford full-priced prescriptions.
Solution
The Discount Pharmacy’s mission is to give our customers the best prices on their prescription drugs. We are committed to exceeding the expectations of our customers with our conveniences and services.
Market
Two types of customers are the target market for Discount Pharmacy: local customers, walk-ins and mail order customers.
Concurrence
Competition takes many different forms in the pharmacy industry. These include: local pharmacies and chain pharmacies.
Why Us
We have superior pricing at Discount Pharmacy. This is because we are the lowest cost provider and must ensure that our operating costs are kept low by using efficiencies.
Expectations
Forecast
The only pharmacist will be needed and the pharmacy techs will fill in the gaps. This will reduce costs. We anticipate profitability by our third-year and substantial sales by year three.
Financial Highlights for the Year
Finance is required
We will need $115,000 to start, we will be able to pay the investment back at the end of year 4
