Guildford Dry Cleaning Service is an independent start-up, sole trader business. It will be located in Guildford. The company offers dry cleaning, laundry, garment alterations, and regular home pick-ups and deliveries.
A production facility will be available for the company, but a retail storefront will not be required due to our pick-up/delivery service. We will require delivery vans and customer-service trained drivers.
Customers have the option to choose whether they want to pay for each delivery at once or through monthly credit card bills. The Service will send statements to each contract customer, itemising service fees and the charge for the service to their credit cards for payment, at the end of each month.
The business provides a new door-to-door dry cleaning, laundry, and alteration service in Guildford that surely will attract customer attention. It may appeal to working customers who find it convenient and would like to give it another try. They are more likely to return to the service if they are satisfied with their experience. When the patronage happens continuously, they become loyal customers of the service. These customers will be more likely to recommend Guildford Dry Cleaning Service and their services to friends and coworkers. Guildford Dry Cleaning Service will grow in popularity as more customers use the service.
Sales forecast for Year 1-3 will see sales increase slowly and reach PS324,700. We project solid Net profits in the first year. In the third year, sales and net profit are significantly higher.
1.1 Mission
Dry cleaning, laundry and clothing alteration will be offered with free pickup and delivery to your home. Our high quality and convenience will save time for working customers.
1.2 Keys to Success
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Because the business is just entering its first year, a solid marketing strategy will be key to the company’s success.
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It is important for target customers to understand that they have money and expect a high quality service. If they are satisfied, they will be happy to use the service.
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Customers should not be rushed after a long day of work.
1.3 Objectives
Guildford Dry Cleaning Service is committed to providing laundries and garment alteration services to Guildford customers.
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Attained a 30% market share in the first year
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First year total sales exceeding PS324,000
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Net profits exceeding PS75,000.
