Rose Petal Nursery is dedicated to providing a quality choice for people looking for plant and garden supplies, as well as serving contractors who need a reliable source of products. Our start-up expenses come to $41,500 which includes the cost of the greenhouses ($38,000) and the cost of rent for the land ($1,000). The start-up costs will be financed entirely by Jim and Dan Forester.
We will have a variety of plants, trees and vegetable plants as well as a range of gardening supplies. We will grow most of our plants in our greenhouses. Rose Petal Nursery is located in a convenient area and intends to market our plants to both residential customers as well as renters and contractors.
We hope to see an average five to ten-percent increase in our customer base every year. Our marketing strategy involves offering knowledgeable staff, low prices, great location, and outstanding customer service.
Rose Petal Nursery has been Jim and Dan Forester’s dream for many years. The project has been in development for the past five years. Jim and Dan will manage all aspects of operations at Rose Petal Nursery. Dan will supervise the staff and order merchandise. Jim will manage the ordering and maintenance of the greenhouses and garden supplies.
Rose Petal plans to have a sales growth rate of 20% for its second year, and then build on that success as the company grows. Rose Petal Nursery is committed to establishing its place in the nursery community by providing creative marketing and quality gardening products and plants.
1.1 Objectives
- Maintain an average gross margin of at or above half-off
- Every business day, you should generate at least $1,000 in sales.
- Realize an annual growth rate of 10% in Year 2.
1.2 Mission
Rose Petal Nursery strives to offer a wide selection of trees and plants in an appealing setting. Customer service is very important. Customer service is very important to us. Our staff will help you with any questions and offer advice if needed.
1.3 Keys to Success
These factors will determine the primary success factors for your company.
- Excellent customer service and support are key to selling high-quality products.
- Keep customers happy to make repeat purchases and refer others.
- Continually increase our sales by increasing the number of plants we offer.
- Creative advertising allows you to communicate with your customers.
