The Infotext Strategy Newsletter is the central element of a monthly subscription, which includes the newsletter as well as website privileges. This is a new expansion project. It will help our business in many different ways.
- Establish and validate the expertise.
- Create visibility, leads, and additional consulting clientele.
- This is a great way to generate additional income.
This business plan is focused on the newsletter, as though it were an independent entity. It is confidential, and may be used internally as a guide for expanding the business within our existing company.
1.1 Objectives
- 300 subscribers by the end of the first year, 1,000 by the end of the third year.
- 65% renewals.
- Cancellations of no more than 10%.
Success Keys 1.2
- Excellence in fulfilling the promise.
- Increase visibility for new business leads
- Utilizing a single pool to create multiple revenue opportunities –: the newsletter and subscribe website, retainer consultancy, project consulting, and market research published report.
1.3 Mission
The Infotext strategy Letter is a monthly newsletter that provides information, insights, advance notice about trends, case studies and practical real world advice to high-tech marketers. It includes an electronic monthly newsletter as well as an information archive which is sent electronically via a secure password-protected site to the World Wide Web.
