PT. Rekayasa Tambang Indonesia is a subsidiary company of Mining Engineering Software Development and Technical Assistance (MINER DELTA). It serves the needs of both private and government-owned mining firms in almost every area of geological interpretation, modeling, mine design, engineering, and productivity improvement. RTI is the subsidiary company of Mining Engineering Software Development and Technical Assistance in the United States (MINER DELTA). This U.S. software maker provides software that can be used for full-service mining engineering and interpretation. RTI offers both managerial and technical assistance and software that can solve complex geological and modeling problems, mine design, mine optimization, and dump design and reconstruction in Indonesia and Southeast Asia Region.
The Products
RTI will offer five different products and services. First, geological interpretation and modeling systems. This product and service includes the most comprehensive geological data, innovative interpretation tools, advanced modelling techniques, resource reporting and resource reporting. The products and services can be used for any type of deposit, including simple veins, stratiforms, large deposits, and complex ore bodies. Along with mining optimization and scheduling, engineering software systems and mine design will also be offered. Lastly, dump design and rehabilitation will perform analysis regarding environmental impact, designing mine waste dump, designing acid drainage, designing ground water drainage, and environmental rehabilitation.
Market
Over the past five-years, the overall market value for open, underground, or quarry mining software technologies increased by an average 22%. The import of software technologies accounts for 100% in Indonesia’s open pit, underground and quarry mining engineering and geotechnical software technology. The total imports of mining technology technologies amounted to $75 million in 2013, 23.7% more than the previous year’s $60.6 million levels, which were 26.3% higher than the $48 million imports.
Competitive Advantages
The key factors for RTI to create and maintain competitive advantages includes its access to intangible capital (business networks, leadership, talent, entrepreneurs, intellectual property and brand) and advanced technology. These two factors are interrelated. The organization has captured intellectual capital, which is called ‘#8220’ “intangible capital”. RTI was careful in designing systems that capture the human resource developed by the employees. This is an advantage since even though some employees may leave the organization and move to new companies, RTI still captures their knowledge and contributions. This intellectual capital then fuels the advanced technologies.
RTI is an innovative company that combines cutting-edge technology with consulting services and software for the mining sector. RTI predicts strong revenues for year one. They expect to continue growing through year five. RTI expects high gross margins and an increase in net profits each year.
1.1 Mission
RTI was established to have a strong presence throughout Indonesia. This will allow them to implement all the provisions of MINER DELTA’s mission statement. RTI’s specific mission is becoming the largest provider of consulting services and mining software in Indonesia. Through the development of the most efficient techniques for image analysis, RTI can create customer value and facilitate optimal and efficient operations. RTI, which is the commercial arm MINER DELTA’s MINER DELTA, will build a reputation for providing outstanding consultative service and exceeding customer expectation.
1.2 Objectives
This summary summarizes the financial and marketing objectives for RTI.
- The first year saw healthy sales, and the growth continued through the fifth year.
- Average gross margin percent of sales income for the top drawer.
- Each year, net earnings improve.
Financial objectives can be converted into marketing goals. The company must ensure that the average profit margin for sales is high if it hopes to meet its goals in terms of gross margin and revenue.
To meet these goals, the company needs to be proactive in approaching potential candidates. They will also need to team-up with other technology suppliers (hardware manufacturers, platform developers), partner with trusted local and regional mining contractors.
This could be the marketing objective.
- Achieve targeted sales revenue each year for the next five years.
- Ensure that customers are aware of the plan throughout the planning period.
- Partnering with reliable local and regional miners and equipment suppliers will reduce competition and lower risk.
1.3 Keys to Success
RTI can create a competitive edge by having access to intangible resources (business networks, talent, leaders, entrepreneurs, intellectual properties and brands) and advanced technologies. It also has the ability to tailor its location.
RTI also has intangible capital. Its advanced mining design, scheduling, geological interpretation, and geotechnical analysis programs are a technological advantage. Software performance can be measured by the accuracy with which it calculates and generates visibility plots. RTI excels at other qualitative measures like flexibility and ease of usage. RTI will work to keep its competitive edge by improving and refining the system through future software versions. RTI will continue its research on image analysis.
RTI can focus on its mission to become a customer driven business by combining advanced technology with human resources. Each system will only be installed and designed by qualified personnel. This customized service onlyis offered by RTI. It is highly valued in the target market for its ability to operate in “turn key” mode. RTI has a mission to build a personal relationship with its customers.
RTIՉ۪s Jakarta location is ideal for this purpose. It is close to its target market to allow it to function effectively in this way. RTIՉ۪s product and service distribution is also aided in part by its location in Jakarta, South Kalimantan and South Sumatra (the major Indonesian mining provinces). A lower travel cost will apply to sales demonstrations, installation and design as well as service and maintenance. The distribution cost benefits will become tangible cost competitive advantages as unit sales rise. Being close to our customers will provide many intangible benefits: it will help consulting efforts and it will aid in our quest to be customer and market driven, rather than just a branch office, or even a representative of any software manufacturer or foreign consulting firm.
The primary activity of an operation, which is to produce more product at a lower price, is the link that makes up a mine’s value chain. RTI adds value and benefits to its customers through focusing on the primary activity of operations in their customer’s value-chain. The systems generated by RTI for its clients provide a quality assurance activity that monitors operations and is a guide to raising its customer’s operational performance.
