The Business
Sammy’s Family Entertainment Center houses a world-class miniature golf course. It serves as the foundation for future attractions. Family Entertainment has experienced a boom in popularity over the last few years. This is due largely to a trend within the country to return to family values. Miniature golf, video arcades, climbing walls, and food service will be the first profit centers.
Firefly County is home to 150,000 people within a 15-mile radius. One of the many interesting facts about miniature golf is its customer base. While children and their families may be the anchor, seniors, teens, as well as corporate customers, can bring in significant income. The entire season is kept profitable by a variety fun promotions. Although our marketing plan was based on other successful plans in this industry, we will make some changes as we launch the business. Our construction specialists Mulligan-Bogey Leisure Builders include a marketing strategy that includes completion of a golf course. This plan is based on input from more than 200 course owners. It also shows the most successful marketing strategies being used across the country.
John and Michelle Putteer have successful experience in small business ownership, personnel management, and financial management. The course is operated with one person during the day, and two to three during peak hours. The low personnel requirement makes management easy and keeps employee costs at a minimum.
Financial
Owners can reap early profits due to the low inventory requirement and low operating costs of a miniature course. The business should be profitable within the first year if it is based on conservatively calculated sales projections.
Investor Objectives
Sammy’’s will go into operation with an initial investment of John and Michelle Putteer as well as a long-term mortgage. One local commercial lender indicated interest in the proposed business. John was also approached by local investors interested in investing in the project.
1.1 Keys to Success
- A prominent, well-trafficked spot near the centre of our service region.
- Friendly, happy employees providing superior customer service.
- Community pride in a safe and clean environment.
- Have fun while you deliver a quality product.
1.2 Objectives
Sammy’s has one main objective: to use a miniature golf course of ‘#8220’ World Class quality to bring together family and friends while engaging in exciting outdoor activities.
Objectives include:
- Open for business on April 15.
- Profitable in your first year of operation
- Sales in the first year above par
- Add a Go-Kart track to the facility after three years of operation.
1.3 Mission
Sammy’’s mission is to provide the family entertainment centre for those who live in and around Firefly County.
