CompuDate, a new company offering singles computer-based matchmaking in Denver, is now open. CompuDate acquired the assets of Date MatchMaker. It is now a sole proprietorship run by Suzie Butter.
The Market
CompuDate aims to target two distinct market segments, those aged 20-35 years old and those aged 36-60 years old. CompuDate’s services should be trendy and modern in order to appeal to the younger generation, which has a 9% annual rate of growth and 54,000 potential customers. CompuDate’’s services should be appealing to the older age groups, which have a 11% annual growth rate and 64,000 potential clients. CompuDate has two distinct market segments that it can market to, which indicates a huge market opportunity.
Keys to Success
CompuDate identified three key factors to success that will be closely tracked by CompuDate. First, it is important to understand the market. CompuDate does extensive market research to help it pinpoint its target market. Second, you need to select the right matches. CompuDate can’t make the business grow if it doesn’t select the right people. The last is to guarantee sustainable profits. CompuDate is a company that has a long-term view.
Management
CompuDate will be lead by a seasoned manager, Suzie Butterfly. Suzie began her career working for Yahoo! As a project manager, Suzie worked in the search engine department. Suzie gained valuable skills in managing many different projects through this position. After three years Suzie moved over to the Yahoo! Personals division where she got direct experience for the matchmaking industry which gave Suzie the insight and confidence in developing her own company to compete within this industry.
CompuDate has forecasted conservatively that sales will rise in year three. CompuDate can expect to see pleasant profits in years two through three. CompuDate gives local businesses the chance to make a profit by combining professional matchmaking software with industry expertise.
1. Keys to Success
- Get to know our market.
- Choose the right dates (matches).
- Ensure sustainable profits.
1.2 Objectives
- Become Denver’s premier dating service.
- Place clients in long-term relationships with a success rate of 45%
- Recognize the efficiency and precision that computer-assisted Matchmaking Services can bring to your life.
1.3 Mission
CompuDate’s mission is to offer the best matchmaking services. CompuDate will achieve this by providing the best matchmaking services, exceptional customer service, and reasonable pricing.
