Today’s world is defined by the term “Information Age.” All businesses, small and large, need efficient and effective business communication solutions to be able to satisfy customer needs and gain a competitive advantage. No matter how large or small a company may be, it is clear that even with the best financing, resources, talents, and experience, they cannot succeed without a solid communication system that facilitates smooth transaction sealing. Communications is at the heart of regional and international integration, with the development of an efficient, cost effective and technologically advanced communications infrastructure essential to Botswana’s success in the global market. As the economies of many countries become more sophisticated and information-intensive, it is becoming even more important to establish a network that allows decision-makers access to accurate and timely data in order to make informed decisions and seal transactions.
We are on the brink of penetrating a lucrative market in a rapidly growing industry. Aero Technologies has the opportunity to enter the market due to the current rise in entrepreneurs and the competition between existing companies. We will carefully position our services/products. They will be extremely high quality and provide excellent customer service. Aero Technologies will be able to provide the expert services that a market-orientated and proactive company requires in order to establish and maintain a sound communications system. We are committed to providing a range of essential services to both the business community, and the general public. Initial plans are to introduce five main lines of services, with the primary focus on Multimedia, Call Centre facility, Data Communications and IT, Financial Services, and Knowledge Consulting.
We realize that, for us to prosper, there is need to be flexible and responsive, to delight clients by providing them what they want, when they want it, and before the competition can offer it. The company intends to achieve this through a systematic approach that is customer-centric, and in which the customer’s business objectives enjoy top priority. This requires not only skills and knowledge but also time spent studying the customer’s needs. Aero Technologies will regard the provision value-added, cross-functional services that cover the entire range of customer requirements as not only vital, but a competitive advantage. The company will ensure that every policy, procedure and system has the aim of improving flexibility and responding of the entire company. To realize the full potential of the project, interaction is essential between all functionalities, particularly marketing and service logistics.
Once the client has identified their needs and described the process, they will use industry-leading products and the best skills to create a solution.
Our marketing strategy will be based on the following: ensuring that customers know the exact need of the service(s), as well as making the relevant information and service available to the correct target client. Our market penetration strategy will make sure that our services are known and well-respected in our industry. Our marketing strategy will convey the quality and satisfaction of our services in every photograph, every promotion, as well as every publication. Our promotional strategy will include traditional advertising as well as breakfast seminars, events, Internet market, personal selling and direct marketing. Further details are included in this section.
We are determined to create a project management team that is effective. For optimal growth, we need the correct people at the right time and in the right place. We will develop our team to ensure that our people grow along with the company’s growth. This will be mutually beneficial.
It is planned to partner with NNN Limited, which is a QQQ-registered company, to provide IT and financial consulting services to the industries involved in the application and usage of new technologies, such as wireless application protocol (WAP) and data communication, to enable cellular telecommunications.
We do not believe that we can be trusted with our data.
The goal of our service is to not only market and promote it, but also to offer a service that will satisfy our client’s needs, improve corporate logistics, provide cost savings, and ensure a high-quality working environment. This will help us to maintain a good corporate image. However it should be noted that timing and information provision will be of the utmost importance and significance in terms of the project’s introduction onto the market. In addition we are appreciative of the fact that entering such a market is not a bed of roses, particularly as it is still a relatively new concept needing to be implanted in people’s minds in terms of the benefits it may bring to them, as well as the number of ‘laggard’ firms who often do not easily appreciate the need for change, be it to their benefit. These organizations and individuals will need to be aggressively promoted the concept through various media. Hence the intention is to utilize the technical and business know-how of technical partners in order to implement and attain our business objectives.
NOTE: All currency value in this plan is expressed in Botswananpula [P].
1.1 Objectives
Our business strategy revolves around providing quality services and products for our target clients. This will allow us to satisfy their needs. This will be done by recruiting a professional sales, telemarketing and technical team. Then, we will provide high-quality custom-designed services to meet the client’s specific needs.
With time our marketing campaign will increase the knowledge of our services to the various market segments we shall be targeting. This is particularly so with organizations looking at establishing a competitive advantage(s) on the market due to increased competition, hence providing them with the opportunity to focus on their core activities whilst procuring increased business from new and existing customers. Our marketing materials should reflect our image and reputation. We shall position ourselves as a quality total communications solution service provider that strives to provide effective and efficient communication solutions. We are looking to establish positive relationships with all parties.
The following are the objectives we want to accomplish:
- Provide quality professional services at a reasonable price and time.
- Develop a follow-up strategy to gauge performance with all our clients.
- Incorporate and maintain a quality policy and control system.
- To maintain cross-functional communication in order to ensure that different departments work together towards the company’s goals.
- To instill a culture of continuous improvement in beating standards of customer satisfaction and efficiency.
- We are 100% committed to supporting growth in the economy.
1.2 Mission
Aero Technologies, Ltd., provides marketing-oriented businesses with a high-quality, reliable alternative to their in-house resources. They can help you develop your business, market, and channel on a regional and local scale. A true alternative to in-house resources offers a very high level of practical experience, know-how, contacts, and confidentiality. Aero Technologies’s communication methods are more professional and risk-free than those of its clients who work in-house. Aero Technologies must keep its financials in balance, charge reasonable rates for its services, deliver better value to its customers, and maintain a healthy cash flow. Initial focus will be development in the regional markets, or for international clients in Botswana. Aero Technologies provides a rewarding, creative, challenging and supportive work environment. Aero Technologies delivers excellent value to customers and fair rewards to its owners, employees and shareholders.
We want to foster and maintain a positive, creative, respectful, and enjoyable workplace environment. Our employees will be fairly compensated and encouraged respect for the customer. We will also require follow-up to ensure customer satisfaction. We are committed to achieving fair and responsible profits, sufficient to sustain the company in both the short and the long term. In addition, we will fairly compensate investors to cover their risk and money.
1.3 Keys to Success
Here are the keys:
#8217 will be a success because of its ability to market segment by identifying niche markets and implementing strategies. This is why the company will be implementing personal selling and direct market strategies to its target markets. Hence the key success factors will include the following:
- Excellence at fulfilling the promise: Completely private, reliable, trusted expertise and service(s), through the provision of uncompromising service. This dictates that we have in place the latest technology, hardware and software, and well-trained personnel so as to fulfill the aforesaid.
- Speedy response to clients’#8217s orders: We are unable to afford to delay our clients, regardless of the reason. This could have a negative impact on our image and reputation as well as future business. We need to communicate constantly with clients in order to provide solutions that fit their needs.
- Skill level and depth of understanding: In light of the nature and relative youth of the services we offer, it will be crucial that our personnel have the required skill level and depth of knowledge in order to determine the delivery of the service(s).
- Marketing expertise: A highly volatile market will require you to aggressively market your business and the services you offer to keep your clients’ minds occupied. Companies looking to enter our market will find this a temporary deterrent. Advertising will be one of our competitive strengths.
- Using a wide range of expertise: The benefits of forming alliances with technical partners are immense considering the knowledge and skills these partners will bring to the table in the fields design, system integration, implementation and completion, as well as lifecycle support and understanding and in the application and use of new technology. This can be a competitive advantage.
