The Art Sentry provides professional installation and packaging services for both residential and corporate customers. Dan Klutz is the founder and owner. He has 12 years of experience in the industry and designed an innovative packaging system while working with the Portland Art Museum. This system has been adopted by seven other museums across the country. Dan will be demonstrating his talents to the Portland, OR, art market.
Currently, the art packaging/installation market is relatively small. Although there are many generalists who do similar work, their skills level is not sufficient to protect valuable art work. The skills necessary take time to develop, and Dan, who possesses these skills, currently leverages this experience as a competitive advantage.
Dan will continue to grow The Art Sentry’s market share through superior customer service and attention. He expects $64,000 in annual revenue by the end.
1.1 Objectives
The following are the objectives of the first three years in operation:
- To create a home-based venture that exceeds customer expectations.
- To increase the number of clients by 20% a year through superior performance and word-of-mouth referrals.
- To develop a sustainable home business, surviving off of its own cash flow.
1.2 Mission
The Art Sentry’s mission, according to its website, is to provide professional packing and hanging services for customers. We exist to attract and maintain customers. Everything else will follow this principle. Our services will exceed the expectations of our customers.
1.3 Keys for Success
Delivering personal, professional attention to customers is the key to success.
