Gentle Touch Creations is an up-and-coming business that makes hand-made herbal products. It was started by Joanne Lovejoy. These products include herbal therapy packets, soaps and Saint-John’s-wort oils, balsam eyes packs, salves as well as moisturizers, herbal bags, and bath powder. Gentle Touch Creations only use herbs that have been picked in the wild or grown in a local field or forest.
In the last ten years, herbal products are gaining popularity. Herbal products industry exceeded $4.3 billion dollar in sales last year. In the past, customers had to visit a specialist shop to buy herbal products. Now they can purchase the same products at their local supermarket. The demand has created a cottage industry of supplying herbal products to companies who then market the product under their own brand name.
Gentle Touch Creations will market its product line to herbal products companies that sell baskets featuring specific themes (e.g. balsam salve or eye packs).
Joanne Lovejoy has seven year experience in the herbal products sector. She has held the position of Product Manager for Jerry’s Herbal Products (Safe Soap) since 2007. She has maintained her industry contacts and signed contracts with Forest Meadows Products as well WindWalker Products for the supply of herbal therapy packs.
1.1 Mission
Gentle Touch Creations’ mission is to create herbal products that soothe, heal and cleanse customers.
1.2 Objectives
The objectives for Gentle Touch Creations are as follows:
- In the first year, reach sales goals of $120,000
- Achieve a regular customer base of 10 companies.
- During the second and third years of operation, increase sales by 15 percent.
