Sun Heat is a California-based start-up that offers solar home water heating systems. The company’s founder Sara Clark is the one who registered it.
The Market
The market for solar heating is huge in Southern California where they get over 245 days of sun a year. Sun Heat identified two distinct markets where they plan to market their products. The DIY segment is the first. The second group is those who will hire a skilled installer to install the system at their homes. The DIY market has a 9% annual growth rate and 3.9 millions potential customers. Professional installation has a 8% growth rate and 2.7 Million potential customers.
The Products
Sun Heat sells two versions of its solar home water heating system. One is a DIY system, and the other is a licensed installation. Both groups are budget-conscious and eco-friendly.
Sun Heat’, a system that heats water with electricity can save families between 70%-90%.
Management
Sara Clark, who is the leader of Sun Heat, has the experience and education to implement this proven business model. Sara has a bachelor’s degree and a master’s degree both in business administration and engineering. Both year two, and three are predicted to see significant sales growth. In the same way, net profit is expected to grow in years two through three.
1.1 Objectives
- To be the leading manufacturer of solar-based water heating systems.
- Rapid market penetration in the first three years.
- To create a customer-centric business based on cutting-edge technology.
1.2 Mission
Sun Heat’’s mission it to be the top solar water heater company by offering superior products and exceptional customer service, while saving customers money. It also makes positive contributions to the world.
1.3 Keys to Success
Sun Heat has identified three key keys to success, which will help the company become a market leader.
- Innovative, reliable and easy-to install and maintain solar water heating units.
- Solar heating is becoming a mainstream energy source.
- Designing and implementing strict financial controls.
