Kona-Q is a fast-casual restaurant, serving fast, fresh, healthy grilled meats and vegetables. Salem, Oregon will be the home of Kona-Q’s first store. It has aggressive growth plans to open a new store every 12 month. Kona-Q is an Oregon Corporation with Kevin Anderson as the president.
The Market
You can divide the market into two segments: families and individuals. The majority of dinner business will be with families, while the majority of lunch business will come from individuals. With 26,585 potential clients, the family segment is growing at 9% per year. The segment is experiencing a 8% rise in sales with 33,654 potential customers. Kona-Q competes against traditional sit-down restaurant chains in the fast-casual space of the restaurant sector.
Services and Products
Kona-Q provides an unmet dining experience. Excellent customer service encourages all customers to return. The menu offerings are fast, simple, healthy, and easy to prepare.
Competitive Edge
Kona-Q’s customer experience can be a powerful way to differentiate itself. Customers will return to Kona-Q if they have a positive experience. Kona-Q’’s fast, healthy meals is the second competitive edge.
Management
Kevin Anderson has spent seven years in the restaurant industry. Lewis and Clark College offered Kevin a dual major, accounting and entrepreneurship.
Sales are forecasted to reach $255K and $475K in years two, three and four. For year three, net profit will be 9.07%
1.1 Mission
Kona-Q’s mission is to become the premier fast-casual dining experience. This will be accomplished by offering an unprecedented experience coupled with great food and reasonable prices.
1.2 Objectives
- To become the most popular fast-casual restaurant on every market.
- Each 12 month, to open a brand new store.
- To provide delicious, high-quality food and an unforgettable experience at affordable prices.
Success Keys 1.3
- Offer simple, delicious menu items.
- Treat each customer like the only customer.
- Design and employ strict financial controls.
