Opportunity
Problem
This business launched in the right moment, given the current political climate with increased terror fears and the economic climate which promises an increase in outsourcing services in general. To establish a strong client base in Coastalburg, the business will first target large retail stores as well as building management companies.
Solution
Batten-Hatchez Security can take the worry out of security guarding for your buildings, facilities and events. We provide excellent customer service to our clients and offer in-depth training to our employees.
Market
[Note: the marketing information contained herein is out-of-date; it has been included to illustrate only. Dates have been modified.
According to IBISWorld in 20XX, there were 41,000 security firms operating 56,000 establishments in the U.S. Based on these numbers, the average firm size was $700,000. This means that there are both smaller and larger firms in this industry. There are few barriers to entry, as long as basic legal requirements are met, as the capital investment in the business is very low. The supply of labor is crucial for this industry, which often uses retired police officers as security personnel.
As security guard services are sold business-to-business, marketing and advertisement is generally targeted on the markets and industries the security companies seek to serve. Most businesses search the Internet for security guard providers or get referrals from trusted companies.
Concurrence
[Note that marketing information is not current; they are included solely for illustration. Dates have been altered.
Securitas AB (Allied Security LLC), The Brink’s Company and G4S plc are some of the leading players in this sector. There are many players that provide services to large markets such as governments, chemical and petrochemical companies, colleges, universities, commercial realty, financial institutions, hospitals, health care facilities and manufacturing and industrial communities.
Why Us?
Batten-Hatchez Security can take the worry out of security guarding for your buildings, facilities and events. We provide exceptional customer service to our clients and in-depth training to our employees.
Expectations
Forecast
The company expects to achieve respectable sales for the first year, and nearly double that by the third year. Based on the ratio of guard labor costs to billings, gross margins will be comparable to the industry average. After the initial funding and launch, the business will have a lean second year. The establishment of an office in the second and training space the third year will allow it to expand via its own financing. If the business proves to be replicable in additional cities it could be sold to make way for the original investor and the founders.
Financial Highlights by Year
You will need financing
The $76,700 investment can be viewed as follows:
Louis Giordano $15,000
Jared Case $15,000
Unspecified friend/family investment: $46,700
