Regali Luxuri is run by Kaethe and Bensai Villanova. Regali Luxuri is an exclusive gift boutique that can be found in Treschicburg’s warehouse district. We specialize in high-quality merchandise. Our products include personalized business cards and greeting cards as well personal apparel and home accents. Regali Luxuri caters primarily to the middle-to–upper class as well as wealthy customers. The company image represents what customers want in home accents, gifts and gifts. It is modern and urban. Our printing services, unique product lines, and exclusive products are what distinguish our company from specialty retail shops.
Before Regali Luxuri’s Grand Opening we will have established a company website. Regali Luxuri will break-even within the first year, while in year two we expect to turn a moderate profit. Regali Luxuri’s future growth plans include expanding the physical location to include the 2nd Level of the live/work unit, broadening the product line, hiring people to design our unique merchandise; implementing ecommerce to our existing website by year three; as well as establishing a mail-order catalog.
Our company was established as a ‘#8220’ S”’ organization. Over several years, we, Bensai and Kaethe, have invested our time, innumerable personal finances and research in developing and expanding our home-based business into a retail location. Each of us contributed an equity stake to the establishment of the retail shop. Kaethe has five year experience in retail accounting and retail, and Kaethe has taken management and entrepreneurial classes at the University SBDC. Our combined experience and continual education help us train future employees as well as manage our daily operations.
1.1 Objectives
- In order to achieve a profit at the close of year one, you must generate total sales revenue.
- Implement ecommerce capabilities for existing company websites by year three
- In the third year, you should aim for a 20% annual growth rate.
- At least 45% of direct sales costs should be maintained.
- In the second year, 50% of our merchandise will be made into proprietary products.
- Establish our company as a premier “Brand Recognized” name throughout the community in year one.
1.2 Mission
Regali Luxuri is a specialty cards, gifts and apparel boutique that specializes in “one-of-a-kind” merchandise not commonly found in the larger retail market. We offer customers outstanding customer service in a relaxed and enjoyable shopping environment. Our mission is to provide customers with unique, high-quality merchandise at affordable prices.
1.3 Keys of Success
- Personalize a product collection of handcrafted, unique products.
- Customers can have products and services that they are custom-made to suit their individual needs.
- Establish a loyal customer base through seasonal promotions/discounts, direct mail postcards, quality merchandise at an affordable price, and a welcoming and comfortable shopping environment.
- Establish a “Brand Identity”, which embodies quality gift-giving merchandise and outstanding customer service.
