Laser Tag will operate in the Big Mall shopping complex, which serves many residents of MyTown. Big Mall is conveniently located at 415 North West Birch Road. This road transports well over 35,000 vehicles per day.
Laser Tag is a state-of-the-art “laser” tag game played in a darkened 4,500 square foot arena in which the players seek to capture the opponents’ base. Smoke swirls at your feet. Lights flash. Music pounds. The goal is to fire your laser through the background noise and strike your opponent while trying not to be shot. Laser Tag, a adrenalin-pumping and heart-pounding game that combines strategy with luck to help you defeat your opponents, is thrilling.
The lobby is lavishly decorated with a theme, allowing players to collect their scores sheets after they’ve played. Two tokens, 50 cents each, allow them to select from among the top 20 video games. For $119, corporate groups or individuals celebrating birthdays can rent one of the three party rooms.
The Zone Systems Company will provide the laser tag gaming equipment that has been featured on one of MTV’s Battle of The Sexes TV episodes, and by Walt Disney World. Zone Systems offers 24 hour support for the state-ofthe-art laser tags equipment and the software that Zone Systems produces. Facilities centers around the world use Zone Systems’ products. Zone Systems is a leading manufacturer of laser tag gear worldwide and has been in operation for more than 16 years. Zone Systems offers the complete Zone Systems software and a companion point of sale system. These will be used for managing all aspects the facility operation.
Laser Tag will become an Ohio subchapter S corp. John Smith will own 100% of the Corporation and will be the manager. John Smith is a self employed entrepreneur who previously owned two successful businesses. John Smith is a 20-year veteran of the business world with extensive experience in management, marketing, accountability, training, supervision, and training.
High-quality, state of the-art electronic entertainment is highly sought after in this region. To operate the laser tag system, the principals must have the right skills and training. At this point, the required start-up cost have been determined. They are either exact figures or estimates based on preliminary conversations with potential suppliers.
The plan is a solid foundation for the success of the business. It is a proven franchise model. The management team has proven business skills as well as the ability to communicate with people. The principals believe that the loan can be repaid in a timely manner within seven years at an annual interest rate of 11%.
The chart below shows highlights based on worst case projections, which are 35% less than full capacity.
1.1 Objectives
Laser Tag will build a ‘#8220’ stand-alone Laser Tag facility. It will be a unique entertainment for Prosperous County/MyTown and the surrounding communities. Laser tag games will make up the majority of the revenues, while video games and other peripherals will bring in the rest. Laser Tag will invest 60% of its expected Return on Investment within one year to make state-of the-art improvements. This will allow Laser Tag to “lead from front” in a constantly changing and attractive laser tag market. In the second year, Laser Tag will expand its food and beverage capability and build upon the top-quality video games, while also providing souvenir shirts, sweats, caps, mugs, and posters to its members and patrons.
1.2 Mission
Laser tag players will enjoy playing the exciting game in a safe, low-light, 4,500 square feet arena that is enhanced with flashing lights, theatrical haze, pounding music, and surprising special effects. Laser Tag will be a pleasant, relaxing environment that appeals to young adults and teens alike. Our staff can welcome guests as special guests, assist with group functions, such as birthday parties and recognition events for scouts, to ensure everyone has an enjoyable, fun experience.
1.3 Keys for Success
The key success factors for success are staff training, marketing, and equipment.
Themed environments include WOW! A facility must have the WOW! Zone Systems understands WOW! factor. The concepts that Zone Systems promotes tend to be visually stimulating and on-the-edge, topics which today’s teen males relate to very easily.
Training staff is vital to provide excellent customer service. A poorly trained staff member could ruin the chance of booking a $150 birthday party or corporate event worth several hundred dollars.
Customer Satisfaction is critical for the long-term success of the facility. For long-term success and to turn this into a business, you must be polite and provide a pleasant experience for your guests.
marketing is an issue that has plagued the industry for a long time. Too many people think they are Kevin Costner in ‘#8220’ Field of Dreams. Build it and they will come! People spend thousands of dollars on their facility and not a dime on marketing and wonder why they are closing down.
Equipment The touchy-feely part of this business is . Customers will wear the gear for at least 10 minutes. Their entire experience will rely on the gear’s ability to enhance their enjoyment of the event.
