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Jennifer Raney Herriage

Your Rockwall REALTOR®

Ethnic Food Import Business Plan

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Ethnic Food Import Business Plan


Aztec Food imports (Aztec), will be offering food product imports to Mexico in order to meet growing demand from the Hispanic/Latino community of greater Richmond. This community represents half the Richmond Metro’s population (250k) and has seen an increase of 70% in the last five year. Aztec has surpassed all competitors in supplying mexican food products into the area’s two PriceRight grocery stores. Aztec will start a successful business servicing the small and large markets.

1.1 Objectives

  • Aztec Food Imports has been established as Richmond’s number one importer for mexican foods products.
  • Over the next 2 years, 20% more mexican food items will be sold in local stores.
  • Establish solid working relationships and trust with local purchasing agents to serve Richmond’s growing Hispanic/Latino population.

1.2 Mission

Aztec is a company that imports Mexican food to Richmond. This will help alleviate the suffering of those who live more than 150 miles away. Raymond Garcia, Aztec’s founder, will leverage his importing experience, his experience in food retail, as well his connections in Mexico, to bring products that local customers want.

1.3 Keys for Success

These are the keys to Aztec’s success:

  1. Offering products with a high quality/value relationship that aren’t readily available. This is vital for maintaining niche markets as stated in the mission statement.

  2. Reliable and timely deliveries. Aztec must live up to its delivery promises. It is difficult to do business in Mexico because of its nature. This requires planning and scheduling long-term orders.

  3. A reliable administration who is available to help customers, prepare accurate bills, follow up on orders, and keep a close watch over expenses and collections of accounts receivables.


Wholesale Food Business Plan

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Wholesale Food Business Plan


Justin Seafood Market provides the highest quality seafood to its customers since 2005. The company is mainly a wholesaler to local restaurants. We buy seafood directly from fishermen and other contacts throughout the Florida panhandle. We can choose the best seafood possible. Currently, our products are sold to more than 60 restaurants. This represents a 10% increase in sales over last year. Next year, we expect to have more customers.

Justin Seafood Market will expand its storefront to sell directly to the public. We will continue to offer our promise of freshness, quality and great prices in our expanded market. We can pass savings to customers by purchasing in large quantities.

The estimated renovation cost will be $150,000 Additional service staff will also be employed to assist customers. Justin Seafood Market founder Bill Justin will invest $50,000 in expansion and will also obtain a $100,000 temporary loan.

1.1 Objectives

  • Justin Seafood Market should be recognized as the best place to buy fresh seafood.
  • Justin Seafood Market hopes to double the number and quality of its customers over the next two year.
  • Create a Seafood Discount Club that builds customer loyalty.

1.2 Mission

Justin Seafood Market exists to provide the highest quality seafood for the most reasonable prices.

1.3 Keys to Success

  • Superior products will promote customer loyalty.
  • An area that is safe for pedestrians.
  • A program that will create customer loyalty.


Wholesale Food Manufacturer Business Plan

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Wholesale Food Manufacturer Business Plan


Jean’s Tofu Delight, a Richmond product brand has been a success for seven years. The company’s tofu paste has experienced a 15% growth in sales in the past three year and is now available at over 100 outlets throughout the greater Richmond area. Jean’s Tofu Delight sales will reach $580,000 this fiscal year. This was achieved with a $100,000 initial investment.

Jean&#8217 s Tofu Delight intends to expand its business to include distribution to retail stores in the northwest. Majority of the expansion can be made possible by internal cash flow and owner funding. The company will also be able to obtain a short-term loan of $100,000. Based on the current success of the Richmond target customer base, the company has projected sales for the next three-years. Initial contacts with state retail outlets have been made and potential target markets identified.

This plan will result in sales revenues growing to $1.1 million by the end of Year 2.

1.1 Mission

Jean’#8217 s Tofu Delight &#8217’s Mission is the following:

  • Quality: Our tofu pate products are the highest quality, most nutritious food products…because we will accept nothing less.
  • Innovative. Our products have always been at the forefront for the health and nutrition industry. Our past and future success is due to our innovative products, high quality manufacturing, industry expertise, and quality control.
  • Integrity We are a company that values the quality of its tofu products. Jean’s Tofu Delight customers have placed their trust in Jean’8217;s Tofu Delight because of our commitment to the highest standards. Freshly made tofu pate is only possible through cooperation and mutual trust between retailer and supplier. We stand behind both our products and service.

1.2 Objectives

Jean&#8217’s Tofu Delight aims to achieve the following:

  • Create a regional sales staff.
  • In Year 2, you will be able to establish strong sales in five of the metro areas.
  • Ensure you have tight control over cost and operation when expanding.


Fast Food Restaurant Business Plan

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Fast Food Restaurant Business Plan


Opportunity

Problem

There is a rising demand for fast-food snacks, which can be consumed while shoppers are shopping at the malls.

Solution

Fresin Fries will be a hit with kids thanks to its innovative environment, freshly-cut Belgian fries, as well as a selection of unique dipping sauces.

Market

Fresin Fries aims to serve the majority of Singapore’s teenagers and young adults. We have chosen this group for several important reasons. Our goal is to be “the extraordinary fast-food place”, and the age group between 15 and 25 is where we think the most brand building opportunities could occur. They are on limited or fixed incomes and seek a value/price relationship that will not stretch their budgets.

Our secondary target group is between 25 and 37 years old, who are a large lounge/restaurant user. They are more flexible in budgets and seek more than a value/price relationship.

Concurrence

We are the main competitors in this sector. Our location has Tori-Q Pizza Walker, Pizza Walker and Starbucks.

Why Us

Our customers will be able to experience this new “pop culture” in person at our outlet(s) or online. We will sell everything from prepackaged sauces and T-shirts to potato cutters. All items will have our official branding.

Expectations

Forecast

This plan is designed to find a place for the initial launch. We plan to finance the costs using two investments totaling $100,000. One at startup and one in the first year. We expect strong growth over all three years with profitability beginning in year 3.

Financial Highlights by Year

Financing Required

Original founders contribute $25,000 each for the same share and 25% respectively. The company also receives $100,000 in paid capital. This will cover start-up requirements. The second year will see us contributing another $100,000.


Organic Food Store Business Plan

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Organic Food Store Business Plan


Last Frontier Market will provide organic and local produce, chemical and preservative free groceries, cruelty-free personal care, and eco-household products to customers. Our products offer healthier alternatives to products sold at traditional grocery chains. The market is located in Richmond’s Willow Creek Section, and will serve more than 25,000 residents. Market was created in response to growing demand for natural foods in the area.

The Last Frontier Market has the benefit of foot traffic in Willow Creek, the Willow Creek Arts and Craft Fair’s home and home to many craft and art shops. The area is known for supporting progressive causes as well as businesses. The market will be a welcoming place to meet, shop and socialize in the neighborhood.

The market will be convenient to all residents. A twenty-minute drive takes you to Willow Creek’s nearest natural food store.

The Last Frontier Market is committed to giving back to the community. We will help with community projects and hold fund-raising events for local community services.

1.1 Objectives

  • Deliver the freshest organically grown fruits, vegetables and other products to our customers.
  • Offer food that is free of artificial colors, flavors, and additives
  • Sell earth-friendly cleansers; pure, natural supplements; and gentle, cruelty-free body care products.
  • Support organic farms that protect our earth, water and environment.

1.2 Mission

The Last Frontier Market is committed to providing the highest quality, fresh and natural food, health and wellness products. Our staff is friendly and willing to assist you.


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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...