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Jennifer Raney Herriage

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Physical Fitness Gym Business Plan

March 3, 2023 By JamesCall Leave a Comment


Physical Fitness Gym Business Plan


Opportunity

Problem

Women need to be able to do their work in a space that isn’t dominated by men. Women know why.

Solution

Ladies Only Fitness’ focus is the urban professional woman who has a very active life and very little time to spend on fitness. Our focus is also on young mothers who want a place that is focused on their individual needs.

Market

Mapleton is a growing city. Over the last three year, Mapleton’s population grew by 10% per annum. Mapleton currently has 600,000.

Most importantly, the growth has been fueled by the increased employment in the city’s high-tech companies. This has drawn a targeted customer to Ladies Only Fitness: a professional. Women who are interested in a new kind of fitness club experience are those we are targeting. At Ladies Only Fitness, they will be the total focus of our staff.

Another target group is young mothers who are looking for a club that will fit their needs and keep their children close. Ladies Only Fitness designed this facility so that any member of the main fitness room can see the childcare center. We believe that these changes will be welcome additions that will draw new members.

Competition

The key differentiator for us is the women-only plus childcare facilities on site. We are competing against many gyms in the region, including local franchises of 24-hour fitness and the downtown gym.

Why Us

Ladies Only Fitness has an advantage in that it creates a positive environment. Focused on women only, the program makes women feel more relaxed. In addition, we have designed the childcare center to be visible from the main workout floor. The childcare center is visible from the main workout floor so that a young mother can supervise her child while she works out.

Expectations

Forecast

The highlights chart below shows that we are confident in our ability to launch and surpass the $1,000,000 annual sales milestone by year three.

Financial Highlights by Year

You will need financing

Estimated Startup Expenses: $95,000

  • Legal $1,500
  • Website $1,000
  • Protection $500
  • Rent $2,000
  • Ten Thousand Dollars for Child Care
  • Leased Equipment $80,000

Startup cash: Assets $65,000

Total financing: $160,000.

Funding plan: $100,000 in owner funding and a $60,000 business loan.


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Filed Under: Businnes Plan Tagged With: business, fitness, physical

Fitness Equipment Business Plan

March 3, 2023 By JamesCall Leave a Comment


Fitness Equipment Business Plan


Circuit Fitness Importing was established as an Oregon LLC. The company was created to become an exclusive importer of Esercitazione Diritta (Exercise Standing), equipment from Wega Corporation. Circuit Fitness Importing has been granted exclusive rights to import this patented equipment. It is already popular in Europe and the U.S.A.

The Market

American fitness market, a small subset of sporting goods industry, is worth $5.8 billion. The last 10 years has seen significant spikes in membership and usage of this equipment. Americans are starting to see the importance of exercise and healthy eating habits on a larger scale. Thus, the popularity of fitness is rising. Circuit Fitness Importing identified three segments of customers that are especially attractive.

  • Distributors- This distribution layer accounts for 60% of the sales of fitness equipment. These sales are made primarily to fitness clubs.
  • Health Clubs- Another large customer segment with $565 million in sales is expected for Year 1.
  • Vertical Markets- These nonfitness industry facilities boast over 30,000 facilities.



Esercitazione Diritta is Wega Corporation’s flagship fitness machine. It uses a patent technology that can be applied to strength training equipment. All other manufacturers of strength exercise equipment place users in a seated position to perform the exercises. Instead, Esercitazione Diritta requires that the user stand. This is advantageous for several factors. This strengthens the lower body muscles, which hold the body upright. It strengthens the central motor skills needed for maintaining an upright position relative the offset forces from weight lifting. Circuit Fitness Importing’s Esercitazione Diritta technology is protected. Esercitazione Diritta’s design is on casters, which allow the units to be moved easily.

Management

Circuit Fitness Importing will be led by Max Peruggio. Max has achieved numerous accomplishments that will provide him with the necessary skill set to execute on this well researched business model:

  • Project manager for civil and military projects exceeding $100 million.
  • Highly skilled sales manager who has increased sales by tenfold in the span of two years for a design company.
  • Fluent in English, Italian and Spanish
  • Successful importer of Italian goods into the U.S.A.

Circuit Fitness Importing will quickly grow its market share thanks to the combination of exceptional products, a license to import the patent technology, and an experienced sales manager. Revenue for years two and three have been forecasted to reach $1.0 million and $1.2 million respectively. Net profit for the same years will be 6.0%, 6.98%.

1.1 Mission

Circuit Fitness Importing’s mission it to provide the U.S.A. with the most advanced and innovative fitness equipment is theirs. Circuit Fitness Importing will exceed all their customers’ expectations. Circuit Fitness Importing will be the leading importer of fitness equipment by only offering high quality products with superior support.

1.2 Keys to Success

  • Offer value to customers by providing the best and most innovative product.
  • Build strong relationships and anticipate distributors’ needs.
  • Employ strict financial controls to ensure profitability.

1.3 Objectives

  • To become the only U.S. Importer of the revolutionary new Esercitazione Diritta workout system.
  • To generate revenue of $1,000,000 within 2 years.
  • Within the first year, profitability is achieved.


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Filed Under: Businnes Plan Tagged With: business, equipment, fitness

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“I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation.  She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership.  The result is a professional that adds value to the client beyond the associated cost of representation.” 
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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

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