Circuit Fitness Importing was established as an Oregon LLC. The company was created to become an exclusive importer of Esercitazione Diritta (Exercise Standing), equipment from Wega Corporation. Circuit Fitness Importing has been granted exclusive rights to import this patented equipment. It is already popular in Europe and the U.S.A.

The Market

American fitness market, a small subset of sporting goods industry, is worth $5.8 billion. The last 10 years has seen significant spikes in membership and usage of this equipment. Americans are starting to see the importance of exercise and healthy eating habits on a larger scale. Thus, the popularity of fitness is rising. Circuit Fitness Importing identified three segments of customers that are especially attractive.

• Distributors- This distribution layer accounts for 60% of the sales of fitness equipment. These sales are made primarily to fitness clubs.
• Health Clubs- Another large customer segment with $565 million in sales is expected for Year 1.
• Vertical Markets- These nonfitness industry facilities boast over 30,000 facilities.

Esercitazione Diritta is Wega Corporation’s flagship fitness machine. It uses a patent technology that can be applied to strength training equipment. All other manufacturers of strength exercise equipment place users in a seated position to perform the exercises. Instead, Esercitazione Diritta requires that the user stand. This is advantageous for several factors. This strengthens the lower body muscles, which hold the body upright. It strengthens the central motor skills needed for maintaining an upright position relative the offset forces from weight lifting. Circuit Fitness Importing’s Esercitazione Diritta technology is protected. Esercitazione Diritta’s design is on casters, which allow the units to be moved easily.

Management

Circuit Fitness Importing will be led by Max Peruggio. Max has achieved numerous accomplishments that will provide him with the necessary skill set to execute on this well researched business model:

• Project manager for civil and military projects exceeding $100 million.
• Highly skilled sales manager who has increased sales by tenfold in the span of two years for a design company.
• Fluent in English, Italian and Spanish
• Successful importer of Italian goods into the U.S.A.

Circuit Fitness Importing will quickly grow its market share thanks to the combination of exceptional products, a license to import the patent technology, and an experienced sales manager. Revenue for years two and three have been forecasted to reach $1.0 million and $1.2 million respectively. Net profit for the same years will be 6.0%, 6.98%.

1.1 Mission

Circuit Fitness Importing’s mission it to provide the U.S.A. with the most advanced and innovative fitness equipment is theirs. Circuit Fitness Importing will exceed all their customers’ expectations. Circuit Fitness Importing will be the leading importer of fitness equipment by only offering high quality products with superior support.

1.2 Keys to Success

• Offer value to customers by providing the best and most innovative product.
• Build strong relationships and anticipate distributors’ needs.
• Employ strict financial controls to ensure profitability.

1.3 Objectives

• To become the only U.S. Importer of the revolutionary new Esercitazione Diritta workout system.
• To generate revenue of $1,000,000 within 2 years.
• Within the first year, profitability is achieved.