972.814.3612
|  jennifer@jenniferherriage.com

Jennifer Raney Herriage

Your Rockwall REALTOR®

  • Home
  • Listings
    • Search Listings
    • Featured Listings
    • Video Walk-Throughs
  • Resources
    • Design for Real Estate Investors
    • Buyers
      • The Homebuying Process
      • Buying Tips
      • School Districts
        • Rockwall ISD
        • Sunnyvale ISD
        • Richardson ISD
      • Rockwall Foreclosures
      • List of Inspectors
      • What is a Title Commitment
      • Fiduciary Responsibility
      • Ready To Buy
    • Sellers
      • Seller Services
      • 4-Step Seller’s Guide
      • Pre-Listing Checklist
      • Cash For Houses
      • Ready to Sell
    • Preferred Vendors
    • Real Estate Partners
    • Lake Ray Hubbard Living
      • Lake Ray Hubbard Events
      • Rockwall Schools
      • Relocation
      • Jennifer’s Favorite Restaurants
    • About Jennifer
  • Blog
  • Contact

Fishing Shop Business Plan

March 3, 2023 By JamesCall Leave a Comment


Fishing Shop Business Plan


Located off Highway 126, next to the new Oakridge Plaza, McKenzie Tackle and Bait Shop will offer a convenient one-stop resource for all fishing products to travelers heading into the McKenzie National Parks System. Highway 126 leads to more than 130 fishing locations. Oakridge Plaza, which is the last shopping and dining area before entering McKenzie National Parks System, is located at the Oakridge Plaza. McKenzie Tackle and Bait Shop can capitalize on their location to bring in customers. It will offer a variety of fishing products, as well information on the current fishing conditions.

Brad West is the owner of McKenzie Tackle and Bait Shop. He has been a passionate fisherman in the region for 25 years. He is an avid fisherman and knows the best spots for fishing. In the last seven years, he has also managed two bait and fishing tackle shops.

1.1 Objectives

  • To become a favorite and essential shopping destination for those who travel to the area for fishing.
  • Create a customer base to increase each year.
  • We offer exceptional products and service to both novice and experienced anglers.

1.2 Keys for Success

The keys to success for McKenzie Tackle and Bait Shop are the following:

  • Address : The McKenzie Tackle and Bait Shop, located just off Highway 126 next to Oakridge Plaza, is at . Highway 126 opens up to 130 public fishing sites in the McKenzie National Park System. Oakridge Plaza is the last commercial shopping and dining location before entering the McKenzie National Park System. Many visitors stop by the plaza regularly at the start and end of their day within the park system.
  • SERVICE: Brad West from McKenzie Tackle and Bait Shop realizes that customers aren’t there to just browse. They need the right product or the best information on where to fish. McKenzie Tackle and Bait Shop can provide exceptional customer service and get customers on the road to enjoy a day fishing.

1.3 Mission

The mission of McKenzie Tackle and Bait Shop is to be the best, most visible, fishing product and information resource in the McKenzie National Parks area. We want tourists to see our store as an important stop on their fishing trip.


  • digg Digg this post
  • facebook Recommend on Facebook
  • linkedin Share on Linkedin
  • twitter Tweet about it
  • rss Subscribe to the comments on this post

Filed Under: Businnes Plan Tagged With: business, fishing, shop

Fishing Equipment Business Plan

March 3, 2023 By JamesCall Leave a Comment


Fishing Equipment Business Plan


Seacliff Products (Seacliff), a company with innovative ideas, has invented a fishing hook. Seacliff initially created a DIY-kit to sell while they search for a business partner to license their product. Seacliff predicts strong sales for year one and an increase of about 10% for year 2.

Seacliff has created the Supreme Hook, an innovative, live-bait holder. The increase in fish hookups has been demonstrated by tests. A higher number of fish hookups means that the user can have more fun fishing.


The Business Model

Seacliff will have a laser-focused approach to business. This allows them the freedom to be focused on their core competencies, while outsourcing those that are not of significant value. Seacliff, a design company will be focusing their efforts on creating useful products. They will search for a strategic partner, who can manage production, marketing and distribution. Seacliff will be able to make significant profits by outsourcing non-essential tasks without having to worry about marketing, manufacturing and distribution. Seacliff will benefit from steady revenue streams without having to pay the capital costs of selling a product. Seacliff makes good profits, and the product is supported with a professional marketing team and an established distribution system. Seacliff is currently seeking a strategic partner. Negotiations are expected to take place in the near future.


The Market

The Supreme hook is a popular choice for fishing. The overall market is valued at $300 million. There are over 39.1 million anglers in the U.S.A. who have fished over 618 million days while taking 807 million trips. The industry’s growth rate is even more remarkable. Between 1955 and 1996, the number of anglers grew at twice the pace of the U.S. populace.


Management

The foundation of the business model is to focus on what your strengths are. Seacliff has taken the premise to heart and is now a design-oriented company. Willamette University JD/MBA is the owner’s education. He gained valuable insights into business development and the legal tools of patents and licenses. After graduating from graduate school, he wasn’t sure where his career would take him. He decided to go to Oregon to become an expert fly fisherman. He fell in love with fishing during this 2-year stint and decided that he wanted the industry to continue. He went back to school and got a Masters in Engineering on the premise that he could pursue the design and development aspect of fishing related products. The Supreme hook was developed by him at the close of his last graduate degree. His previous degrees (JD/MBA), made it easy for him to start his own company and locate a manufacturer to license the product.

Seacliff is an innovative company that avoids the traditional need for significant start-up capital to produce a product. Instead, it licenses a patented item. Seacliff is able to license the product and spend its time on more value-added activities like future designs by not having to pay for production capital. Profitability will be reached by month one.

1.1 Mission

The mission of Seacliff is to maximize the profit potential of its newly patented fish hook invention (the Supreme) via licensing and other means, and to further develop other innovative products suitable for the fishing gear market.

1.2 Keys for Success

Here are the keys to maximising profits from licensing this patent

  1. To distinguish the manufacturing and the marketing of Supreme.
  2. Search out a manufacturer capable of producing the hook and give them exclusivity.
  3. You will need to find a competent marketing company that is knowledgeable in fishing gear, who can recognize the potential of Supreme and be willing to spend the necessary marketing budget.
  4. Seacliff will benefit from a partnership agreement between the marketer and Seacliff that is reasonable and well-thought.

Here are the keys to profiting from the patent form make-it-yourself kits:

  1. Recognize that the market is smaller for the kit.
  2. Follow the proven price structure formula that provides attractive margins to all levels of the distribution chain (manufacturer’s representative, wholesaler, retailer).

  • You can reach the niche market by free publicity in fishing magazines, catalogs, websites, trade shows, and other media.
  • Keep your overheads low, and you will continue to be a source of clients through word-of mouth.
  • 1.3 Objectives

    The main objectives are:

    1. Locate a suitable manufacturer who is willing, on an exclusive basis, to produce the patented Supreme hook at a reasonable price. This would, at the retail level, cause the Supreme to sell for under 150% of a normal hook of similar size.
    2. Locate a medium-sized company marketing fishing gear that recognizes and can commit the resources needed to mass-merchandise Supreme internationally and domestically. A three percent royalty will be paid on all purchases made by the exclusive manufacturer under an exclusive license arrangement.
    3. Market successfully the product in kits form. Reach break even point (370 kits) within the first three months. 8.333 kits sold in the first 12 months.
    4. Complete the website design.
    5. Join the American Sportfishing Association and reserve a booth at this year’s ASA tradeshow in Los Vegas.

    • digg Digg this post
    • facebook Recommend on Facebook
    • linkedin Share on Linkedin
    • twitter Tweet about it
    • rss Subscribe to the comments on this post

    Filed Under: Businnes Plan Tagged With: business, equipment, fishing

    Fishing Supplies and Fly Shop Business Plan

    March 3, 2023 By JamesCall Leave a Comment


    Fishing Supplies and Fly Shop Business Plan


    Kingfishers is a retail Fly Shop offering supplies, guided tours, and fishing/hunting cabins to Anglers and Hunters that come to our state from all over the world. We are centrally situated in the heart of this popular area, at Highway frontage on one the busiest roads. We are in a prime location to succeed, as we make an excellent base camp and meeting place.

    Ausable Wilfff and Brassie Nymph are now the new owners.

    Our competitive edge is tremendous. Our unique customer “interest points” and our excellent location give us an advantage in advertising. Because we are experts at fly fishing these rivers, we can stock the right supplies and give expert advice to customers so they can enjoy their fishing vacations. First-time fisherman who visit us will be greeted with warmth and support. Our lodging is not only affordable, but we also have some of the most exclusive and luxurious lodging in the region. We are conveniently located between four major blue-ribbon rivers and the famous Trout River. Our great location, the atmosphere of our store and, most importantly, our attitude are key to our success.

    This plan will show what the business needs to start its successful venture, and how we plan on doing it. It shows that, even using conservative projections it will still have positive cashflows, great gross margins above 50%, and steady/solid expansion. Our first year will be a little profitable, but our profits will increase steadily. Our projections are calculated based on past performance under the previous owner. He freely admits that he hasn’t maximized the profits potential of his business. These projections are conservative and will allow us to surpass industry standards in almost all areas.

    The owners have contributed $64,000 to help finance the purchase, renovation and restocking the business. We also want a 10-year loan in the amount of $513,000 that is secured by 3 houses as collateral, at 8% interest.

    1.1 Objectives

    To bring the business back on track, we have several key objectives. We must achieve these goals in order to maximize revenue and profitability today. These are our objectives in order to accomplish this:

    • Advertising and Web presence can double the number customers who walk through the doors each year. It also increases customer traffic by 20% every year for five years.
    • Remodeling the retail space to increase floor sales by 30% and re-merchandising products in flow patterns will make it more customer- and ‘#8220’-friendly.
    • To maximize all revenue sources within the geographical area, offer Hunting products to the substantiated large amount of hunters in that area during the fall/winter months. This will increase revenue by at least 25% in the first year, 33% in the second year and 40% in the third year.
    • To reinstate the guide service for anglers, booking a minimum of 125 trips the first year using independently contracted guides and 1 employed guide, 250 the second year by using independently contracted guides and 1-2 employed guides, and 300+ the third year by using independently contracted and 1-2 employed guides under the Kingfishers Outfitters’ License. We will rent 2-3 driftboats to anglers who are able to do without professional guides.
    • To gain market share, increase revenues and grow current revenues 50-60% through offering quality lodging at competitive prices in the best location possible for anglers or hunters. This would be achieved by building five log cabins in the first year and then adding one cabin each year for three years, starting in Year 3. This will allow us to increase both lodging and product sales revenues.

    1.2 Mission

    To provide an Angler’s and Outdoorsman’s shop where the customer is the priority and arrogance is left at the door… where patience is a practice and everyone we meet is a friend… where questions are answered without demeaning glances, and cold stares are unheard of…

    where you are asked to stay for a cup of coffee rather than just asked for your money and shown the door. Kingfishers is dedicated in providing Anglers, Hunters, and others with the best equipment, knowledge, and experiences.

    1.3 Keys for Success

    There are four keys to success for the retail Fly Shop and Hunting Store businesses:

    • Located in Centrally located within minutes from 5 major Trout Rims and 4,000+ acres of public land. We are located along a major highway that links Yellowstone National Park to Glacier National Park. Also, it is the highway that leads directly to one of the state’s top tourist attractions.
    • Quality/Variety: We offer both high-quality and affordable products for anglers and hunters. This shop also offers unique products and services.
    • Atmosphere This store is situated in a rustic log building that represents our state. It’s a large, comfortable space with a welcoming atmosphere. This makes it easy to sell without stress.
    • Visibility/Marketing: Kingfishers is located on one of the busiest highways in the southwest portion of our state. Each day, between 3000 and 4000 vehicles pass by the store during the spring, autumn, and summer months. We will use both passive advertising (billboards and other forms) to attract customers both from within the state and out of it.

    • digg Digg this post
    • facebook Recommend on Facebook
    • linkedin Share on Linkedin
    • twitter Tweet about it
    • rss Subscribe to the comments on this post

    Filed Under: Businnes Plan Tagged With: fishing, shop, supplies

    FIND YOUR HOME

    Click here to search property listings.

    Mortgage Calculator

    $
      %
      yrs
      %
    $

    Testimonials

    “I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation.  She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership.  The result is a professional that adds value to the client beyond the associated cost of representation.” 
    - Dean Lontos

    DISCLOSURES

    Texas Real Estate Commission Information About Brokerage Service

    Texas Real Estate Commission Consumer Notice

    About Jennifer

    Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

    © Jennifer Raney Herriage 2017

    · Move-in Ready Theme

    Website by Hooked On Code

    • follow:follow:
    • Become my Fan Become my Fan
    • Connect with me Connect with me
    • RSS RSS
    • Tweet with me Tweet with me
    • Subscribe to my YouTube Channel Subscribe to my YouTube Channel