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Jennifer Raney Herriage

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Ecommerce Fabric Store Business Plan

March 3, 2023 By JamesCall Leave a Comment


Ecommerce Fabric Store Business Plan


Gaian Adventure Fabric and Notions is an online and brick and mortar business based in Eugene. Gaian offers outdoor fabrics and various notions that can be used to help you complete your outdoor project. Gaian’s selection will be among the most extensive on the Web. Gaian will focus on developing an engaging, easy-to-use website. Having an easily navigated, simple to use, website is key for transforming lookers into customers. All Web inventory will be accessible at the brick and mortar store in Eugene. Eugene has a lot of outdoor activities. While the majority will do business online, the brick-and mortar store will also bring in some income.

Through seasoned management and a professionally developed website, Gaian Adventure Fabric and Notions will rapidly gain market share. Gaian will become profitable in its first year.

1.1 Objectives

These are the primary objectives for the initial three years of operation

  • To create a start-up business whose primary goal is to exceed customer’s expectations.
  • Superior performance will increase the number clients served by 20% each year.
  • To develop a sustainable business, surviving off of its own cash flow.

1.2 Mission

Gaian Adventure fabric and Notions’ mission it to provide customers with outdoor fabrics and notions of any kind they desire. We are here to retain and attract customers. Everything else will follow this principle. Our services will surpass the expectations of customers.


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Filed Under: Businnes Plan Tagged With: ecommerce, fabric, store

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“I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation.  She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership.  The result is a professional that adds value to the client beyond the associated cost of representation.” 
- Dean Lontos

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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...

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