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Direct Mail and Shipping Business Plan

March 3, 2023 By JamesCall Leave a Comment

The Shipping Centre is a private shipping company that offers full service, including fax transmittal and private mail box. It is a privately owned Oregon corporation led by Steve Freighter. The competition is fierce in the current business of package shipping centers. The competition acts like their services are a commodity, just simple shipping services.

The Shipping Centre will expand its market share using their two competitive advantage, customer service as well as convenience. Because the industry is turning commodity-like, having superior customer service is one important way of achieving differentiation. The other advantage is convenience. The Shipping Centre is available beyond standard business hours. This provides a real convenience for full-time employees, which is the typical customer of The Shipping Centre.

The innovative software used by the Shipping Centre allows them to charge slightly lower shipping rates and have higher margins than their competitors. It also creates significant efficiencies in the work flow. The Shipping Centre will be able to increase its market share due to this innovative work flow efficiency and competitive advantages.

The Shipping Centre should be in profitability by month twelve and, by year three, will have made a small profit.

1.1 Objectives

The following objectives are set for the initial three years of operation

To build a service-oriented company that exceeds customers’ expectations.
To increase the number of transactions served by 20% per year through superior performance.
To establish a sustainable, service-based firm that can rely on its own cash flow.

1.2 Mission

The Shipping Centre’s mission is to assist customers with all aspects of shipping. We exist to attract and maintain customers. Everything else will follow this principle. Our services will exceed the expectations of our customers.

Direct Mail Business Plan

March 3, 2023 By JamesCall Leave a Comment

Arrow Mail is a creative and high-quality personalized direct mail business for financial services companies that focus on small businesses.

Arrow Mail has many characteristics that set it apart from other target-marketing companies.

Quality: Arrow Mail delivers the highest-quality mail piece. Arrow Mail uses rigorous processes to ensure that every address block is clean. The company creates highly personalized pieces that are not “junk mail”.
service: The majority of marketing staffs have limited time, resources, and size. Arrow Mail becomes an extension of the customer’s staff and provides a superior level of customer service and attention to detail. Our team-oriented environment makes sure that your mail gets out on time.
Creativity Direct mail should grab the attention of the reader and convey the message. Arrow Mail can create a custom, creative direct mail plan to fit the customer’s budget and tastes. Or the company can alter its “proven” programs to meet customer needs. Every design and copy is customized to customer’s satisfaction.
Knowledge Arrow Mail does not have a printer or a lettershop that has added personalization. With over 20 years experience, the company is a direct market agency. This means that they have valuable knowledge about prospect analysis, database analysis, creative techniques, and expertise in financial sector customer files, product, and service information.

The company’s office and production center are located on 5,000 sq. Monroe, Oregon, 22 miles northeast of Portland.

Todd Graham, Arrow Mail&#8217, is the author of several articles on direct mail. These articles have been published in industry trade magazines. He has over 20 years of experience in the field.

Todd started his career with Johnson Communication twenty years ago. He was key to the company’s response in the face of major banking industry deregulation. This included the introduction of a range of new products which were great for target marketing. Todd has gained his experience as an account manager for Reilly Marketing, Triumph Direct Mail and other companies.

1.1 Mission

Arrow Mail is a direct mail company that specializes in creative, innovative marketing strategies for financial companies. This will appeal to small businesses.

1.2 Objectives

Arrow Mail’s objectives are:

Acquire 50 customers by the end of the first year of operation.
Sales exceeding $260,000
Increase the number of customers by 25% before the end the second year.
Increase sales by 15% by the end of the second year of operation.

Testimonials

“I have both bought and sold properties from Jennifer and I can highly recommend her without any reservation. She is uniquely qualified due to her vast experience in not only the marketing of homes but also all aspects of ownership. The result is a professional that adds value to the client beyond the associated cost of representation.”

- Dean Lontos

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