Pie in the Sky Wi-Fi is an Oregon-based corporation that specializes in the setup, delivery, marketing and maintenance of secure wireless communications (Wi-Fi) for individuals, businesses & entire communities. Pie in the Sky Wi-Fi offers custom, ground-up metropolitan-area data and VoIP installation and delivery.
Wi-Fi quickly became the standard in Internet connectivity for many companies, government agencies and organisations. Pie in the Sky Wi-Fi, Inc. focuses on the provision of secure Wi-Fi services for residential and commercial property owners, as well as traditional Internet service provider customers who are looking to enhance their service offerings and existing services. The primary focus of Pie in the Sky Wi-Fi is to provide full service installation, support and management of wireless networks for individual building owners and municipalities. Pie in the Sky Wi-Fi is a wholesale provider of services to businesses looking to improve their competitiveness and amenities in their commercial properties and townships.
There is a huge opportunity for Wi-Fi installations and ongoing management. The market is expected to grow at no less than half a percent annually. The total industry segment targeted specifically by Pie in the Sky Wi-Fi is expected to grow to $2 billion annually by year four. The Wi-Fi sector as a whole is expected to reach $190.8 million. This year is the beginning of a paradigm shift in how Internet services, hardware and security are all delivered to users throughout the world. Pie in the Sky Wi-Fi has an opportunity to be one of the first movers in this rapidly growing market. Potential competitors aren’t necessarily a bad thing, given the fragmentation of the market. The market will be able to attract more competitors and increase overall industry sales. The potential for growth in this market is huge. Due to the short-term opportunity to grab a foothold in this emerging market, Pie in the Sky Wi-Fi is aggressively rolling out the services anywhere demand is generated. Pie in the Sky WiFi’s innovative sales and installer management strategy, will allow the company take advantage of every opportunity, no matter where they may be located. We estimate that by year four, the opportunity or “gold-rush” will be over and market consolidation will begin.
Management aims to position Pie in the Sky Wi-Fi as a target for market consolidators looking to gain market shares and build a bigger national network by the end. Pie in the Sky WiFi will be in an excellent position to sell the firm if the plan is implemented as planned and all milestones were met. These companies, whether they are telecom, cable, or electrical companies that offer these services through public hot spots or cellular networks, will likely be the most common aggregators. Over the next 4 years, many companies including the previously larger telecom- and cellular businesses will enter this market. Fortunately, the Pie in the Sky Wi Fi market focus allows for many other competitors, large and small. Pie in the Sky Wi-Fi expects to sell the company as a going concern for no less than $20 million based on the pro-forma income statement and estimated balance sheet.
1.1 Objectives
- First year sales over $500,000
- Increase contracted sales force to 30 by year 3
- Net worth over $2,000,000 by year 3.
1.2 Mission
Our customers will find it much easier and cheaper to use Pie in the Sky Wi-Fi. We will lower the cost of installation, make it portable, and offer high-quality customer service. We will offer investors a ground-level gateway to the next major technology trend. This will result in high value returns for our investors when we sell the company to a market consolidator at the end.
1.3 Keys for Success
- Management: Sales, technology, marketing, and management skills
- In an emerging market, the advantage of being first to mover
- Tracking performance and skill sets of installers in a detailed database
