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Jennifer Raney Herriage

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Specialty Clothing Retail Business Plan

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Specialty Clothing Retail Business Plan


Chicano Stylez (CS), a boutique that sells clothing and accessories for the Chicano/Hispanic growing population of Eugene, Oregon is a dazzling store. We offer unique products from Los Angeles to South America. CS aims at becoming Oregon’s best cultural retail store. We want to be able to offer our customers rare and high-quality products and high profits.

We are located in downtown Eugene and serve as a central point for the Hispanic population. We believe it is vital to create a community of acceptance and care. It also provides a space where individuals can connect with and identify with the cultural aspects of their culture. We take pride in offering children free services such as story nights and art lessons.

Chicano Stylez encourages creativity among its employees. It also values diversity. We also offer goals for employees such as profit sharing and company growth.

1.1 Objectives

  1. Chicano Stylez to be the number one cultural retailer in Oregon
  2. To earn a small profit margin in the first year.
  3. To have a customer list of 5,000 customers by the end year one.
  4. To make a positive net profit in year 2.

1.2 Keys to Success

In order for Chicano Stylez to succeed we must:

  • High-quality products
  • Provide excellent customer service
  • Be a helpful and respected member of the community
  • Create continued customer loyalty, resulting in repeat purchases


Sports Clothing Retail Shop Business Plan

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Sports Clothing Retail Shop Business Plan


Male Gear Wear, also known as Gear Wear, is an Oregon-based retailer that sells men’s aerobic sport equipment. Gear Wear is the best place to shop for gear, as well as the internet/mail order.

Gear Wear is quickly gaining market share by offering the best selection and knowledgeable support staff.

Ashland was chosen for its active and diverse culture. Ashland has a lot to offer. People often sacrifice their jobs for better quality of life. Gear Wear, a Oregon-based L.L.C. Stan Gearboy is the principal owner.

Keys of Success

Gear Wear believes there are three key keys to success in order to be sustainable and profitable. First, customers need to be satisfied by the best selection and most knowledgeable staff. In order to differentiate yourself, the second key is to be aware of the competitive environment. This is related to the organization’s accounting systems. Gear Wear recognizes the importance of strict financial controls.

Competitive Edge

Gear Wear’s competitive advantage lies in the unsurpassed selection and expertise of its sales staff. Gear Wear will have a distinct advantage because it offers multi-sports expertise that is unmatched. The type of athletes that participate in a variety of aerobic sports do so as a part of their lifestyle. It is part of their lifestyle, an activity they enjoy and look forward too. The activities can be a bit painful at times, depending on the intensity, but overall they are very enjoyable. This would also explain why they particate in so many different ones. While some sports are only available during the season, it is impossible to get enough of all of them.

Management

Stan Gearboy of Outdoor Sport Industry veteran, is heading Gear Wear. Stan was involved in two different sports while in undergraduate school. This was his first exposure to aerobically challenging sports.

Stan received his degree and began working for R.E.I. as an outdoor retailer. Stan worked for R.E.I. over many years. Stan learned from the best. Stan was comfortable working within a retail environment. But, he realized he needed to expand his skills if he wants to realize his goals of opening a retail store. Stan pursued his Masters with the ambition of opening his store in the outdoor sector. Stan is the ideal person to help Gear Wear achieve its goals through a combination passion, education, and experience.

Gear Wear forecasts explosive sales for the second year, with an increase in third year. The net profit margin will be low in year two and increase modestly in year three. Gear Wear’s net profit margin appears low for a retail business. However, Gear Wear has enough cash to survive the first few years and build a solid foundation, with loyal customers.

1.1 Objectives

  • You will be Ashland’s premier retailer of men&#8217 s aerobic apparel.
  • Increase market penetration to 10% in the third year.
  • In the second year, you will be profitable.

1.2 Mission

It is Gear Wear’s mission to become the premier men’s sports clothing retailer in Ashland. We will accomplish this by providing the best selection of clothing and fair prices. Our staff will also be able to assist our customers in any way we can. Gear Wear will do everything possible to meet all their customers’ expectations.

1.3 Keys to Success

  • You can satisfy your customer’s requirements by providing a variety of options and knowledgeable staff.
  • Monitor the competitive environment ensuring differentiation.
  • Employ strict financial controls.


Womens Clothing Boutique Business Plan

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Womens Clothing Boutique Business Plan


Opportunity

Problem

A boutique that caters to professional women with more than $250K in household income is required. She likes boutique fashions, and she wants to be able to access services that suit her busy lifestyle. She is looking for a job that will allow her to make a living and dress well.

Solution

De Kliek offers services such as Style Assessments and personal shopping to customers in-store and via personal appointments.

Market

Research shows that women are busy, often have little time and don’t know what to buy and they need assistance in choosing clothes. With over 61 million U.S. women between the ages of 25-54 spending over $34 billion in apparel each year, there are sure to be some mistakes made in clothing choices.

Concurrence


Direct competition:

  • Fish
  • Fred Segal
  • Girl and her dog
  • Margaret O’Leary
  • Dress
  • Rabat
  • Riki
  • Susan of Burlingame
  • Grocery Store


Indirect Competition:

  • Abigail Morgan
  • Ambiance
  • eLuxury.com
  • Her
  • The Designer’s Club
  • Yoya Boutique
  • All other LA Boutique Retailers

Why Us?

De Kliek is different because it provides services the others don’t such as: style assessments, alterations, personal shopping, and special ordering to customers during store hours and by personal appointments. Style Concierges who are trained within the image industry will be available to customers on a daily basis. Our boutique’s reputation for being unique will be enhanced by De Kliek’s innovative Style Assessments. We also place a strong emphasis on helping women to develop their individual styles.

Expectations

Forecast

  • The start-up costs include inventory for your first month and are estimated to be $117K. Finance including working capital includes the owner’s $40K, family members $45K, an SBA loan for $90K and a family investor $45K.

  • With approximately 10% of customer special orders, annual gross sales will grow to $1M+ by Year 3. These Sales forecasts are approximately three-quarters the average of benchmarked Los Angeles boutiques. Net profits are expected in the range of 6% to 2007, with a maximum of 5% being reinvested for growth initiatives.

Financial Highlights Year-by-Year

Need to Finance

We will need 175000 in order to begin. The owner will give 45000, an investor will give it 40,000 and there will be an SBA loan of 90,000. The loan and the investor will be paid back by year 4


Maternity Clothing Business Plan

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Maternity Clothing Business Plan


Malone&#8217’s Maternity, which is a start-up, is a boutique-style retailer of maternity clothing and accessories. Malone’s Maternity will provide a wide selection of high-end products for its customers. Sandy Malone has formed the business as an Ohio corporation. By offering a nice selection of upper-end merchandise with benchmarked customer service, Malone’s Maternity will quickly gain market share.

The Market

Malone’s Maternity has identified two distinct markets to target. The first segment are the actual parents. They either buy the products for their children or for their spouses. This segment has 135,457 potential customers and is growing at a remarkable 9% annually rate. The second group includes friends who buy gifts and other people who do so. This market segment is experiencing an 8% annual growth rate and has potential customers of 299,454.

The Concept

Think about it. You walk into a new retail space and it is an upscale boutique, as if you were on Fifth Avenue or Beverly Hills Drive. Wait, these clothes aren’t for the most upscale models. They are for expecting mothers and their babies/kids. It may seem unusual but it is necessary. The boutique is a place where fashion-conscious women can find chic clothes that are both fashionable and stylish for themselves and for their toddlers. They also have a variety of accessories and gifts. There is one other boutique in Cleveland Metropolitan that sells similar clothes, but the shop itself doesn’t convey the feel of an exclusive boutique. Malone’s Maternity will thrive by offering upscale products to upscale clients.

Management

Malone’s Maternity will be led by its founder Sandy Malone. Sandy holds a bachelor’s degree in Sociology. After graduating, Sandy began work at Saks Fifth Avenue, an exclusive retail chain. Within four years Sandy was one of the main buyers for the entire chain, a job that provided her with unique insight into the retail industry. Sandy spent several years in this position, collecting a wealth of knowledge and developing important skills. Sandy had her three children after she gained the practical experience needed to start this venture. Sandy was keenly aware that the Cleveland area did not have many high-end options for expectant mothers and children. Sandy will take Malone&#8217’s Maternity to the top in the area with this industry experience and other important skills. Malone’s Maternity expects to see strong sales over the next two years and a modest net profit.

1.1 Objectives

  • To open a boutique selling maternity clothes and accessories.
  • Gain market share quickly by addressing the high-end price points of infant and maternity clothing.
  • To be profitable in two years.

1.2 Mission

Malone’s Maternity has the mission of becoming the most prestigious maternity boutique in the world for expectant mothers and their child. You will find the latest fashions at Malone’s Maternity and you will receive the best customer care.

1.3 Keys to Success

  • Offer the finest maternity clothing and accessories for the mothers and children.
  • Pamper the customers
  • For your business, establish a strict financial control program.


Kid’s Clothing Store Business Plan

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Kid


Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has created a world where a fashion statement in New York will be on the streets in a small midwestern town in a matter days. The speed of our telecommunication system has increased young customers’ expectations and demands for products that represent their own cultural statement.

This clothing store business plan describes how SmokeJumpers offers young customers youth-oriented merchandise and clothing that is popular in large urban centers but not available locally.

The target audience is Generation Y, a group between 11 and 18 years old who listens, skateboards, and uses the internet to find inspiration. SmokeJumpers will bring you the latest fashions in clothing, footwear and other products.

Mission

SmokeJumpers aims to bring unique youth-oriented fashion to its customers.

Keys to Success

  • Accessible store where you always find something new that you want.
  • Good vendor relations will enable quick shipment.
  • Advertising to target customers should be a successful strategy.
  • Create a store image our target customers find attractive and fashionable.


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About Jennifer

Unlike many who get into the field, real estate has been the only career for Jennifer Raney Herriage, who has excelled in serving clients for over 20 years.  Having grown up in a real estate family, Jennifer was first inspired by her mother, a broker … Read more...