Accurate Chiropractic LLC, a clinic that specializes providing natural healthcare for people who have been injured in motor vehicle accidents or work-related accidents, as well as those suffering from chronic pain. Dr. Angelo M. Rubano, Jr., D.C., it’s the founder.

Dr. Rubano’s track record is one of success in his field. He has recently sold a New Jersey clinic for $124,000. The practice was purchased by him 3 years ago at a price of $20,000. Since graduating from Life Chiropractic College over 11 years ago, he’s been in private and entrepreneurial practice. His leadership ability has proven effective in both the civic and professional arenas, where he has served on various executive boards of successful and growing organizations. He is an expert in organizing large-scale events and networking. In addition, he is an accomplished public speaker, an attribute which has served him well as both an expert medical witness and lecturer on various health related topics.

His business philosophy focuses on creativity and not being competitive. Knowing that Chiropractic Care is not something nearly 80% of people know about, he realizes there are plenty more potential patients. In the end, his plan of growth will include other doctors within the area who can take advantage of Accurate Chiropractic’s corporate approach to providing safety consultation and health services to the service market and construction companies. In this light, Dr. Rubano views himself as a marketer and promoter of chiropractic services. Accurate Chiropractic LLC will connect emotionally with the target market by using direct mail advertising. We will assist the injured directly, and indirectly through corporate clients. Through our outreach events for workers’ and children’s safety, we will be a contributing member of the community.

1.1 Mission

Our mission is to educate as many families and adjust them to optimal health with natural Chiropractic Care. In an environment that fosters personal development and encourages personal growth, we recognize the basic human need to feel in charge and to be respected.

1.2 Keys to Success

• Implementing and maintaining a consistent method for lead generation, lead tracking and follow up in order to convert leads to prospects
• A repeatable system to convert prospects into patients.
• Hiring and keeping reliable office staff who grasp the company mission and share the same concern for people.¹

¹ see Addendum, Personnel Plan

1.3 Objectives

• The first year saw collections of $420,000
• Maximize Gross Margin to 55%
• By the end of 1st year, there were 300 cases in total
• End of the 2nd year, case average of $3500