Opportunity
Problem
Most people eat meat every day. To keep it healthy and nutritious, people expect the animals to be “free range” and not tainted by chemicals before reaching the dinner table. It is not easy to see the need to ensure that the meat industry does not exploit animals in crueler ways than it should. What can people do to ensure the safety of the meat they eat.
Solution
Parkdale Meats is a specialty butcher shop which seeks to serve the highest quality meat cut to customer specifications, as well as become the foremost specialty meats provider in the greater Parkdale area.
Market
<br>The largest sector of U.S. agriculture is meat and poultry. In 2007, its total production exceeded 91 billion pounds. U.S. meat consumption was 55% beef, red meat, lamb, pork and mutton, 36.8% poultry and 8.2% seafood in 2007. There are many retail outlets that sell meat. These include restaurants, grocery stores and butcher shops. As meat sales have declined slightly over the past ten year, there has been a decrease in independent butcher shops. Instead, they have moved to big box retailers and grocery stores. However, this creates an opportunity for specialty butcher shops in markets which only provide basic meat options from larger retailers.
Concurrence
Parkdale Meats’ competitors fall into one of the following categories.
* Grocery Stores – Seven stores in greater Parkdale
* Big box retailers: Walmart and Costco
* Butcher shops Red’#8217’s Meats, Bay Avenue Butchers
Parkdale Meats will be able to capitalize on the experience of its founders Eryka Auroch and Robert Suidae. Robert brings with him a wealth of knowledge about butchering and relationships with the best meat suppliers. Eryka is an expert in food service management, financial planning, and sales records in business-to–business sales. Together they will be able compete in this niche market with the other butcher shops as well as grocery stores.
Why Us?
Parkdale Meats, a specialty butcher shop, aims to provide the best meats and cut to the customer’s specifications. It also aspires to be the most prominent specialty meats provider within the Parkdale region.
Expectations
Forecast
After its initial launch, the business will be able to grow on its own cash flow. There is potential for substantial growth in the initial target market before the shop has to hire additional staff or move into a larger facility.
Financial Highlights by Year
Financing Required
Robert Suidae & Eryka Ausroch, the founders, have invested $65,000 each to invest a total $130,000.
