Sweet Auborn District, Atlanta Georgia, is looking for a cafe to serve the area’s residents and workers. There are fewer places to eat and people are more mobile. Cafe Apres/Diem, the cafe that served the function, left the area and opened a new location.
The Watertower restaurant/cafe is located in Atlantaâ€™s Sweet Auburn District. The restaurant offers a full menu with moderately priced comfort food, influenced by African and French cooking traditions but based on time-tested recipes from all over the globe. The Watertower has a cafe section with a dessert shop, magazines, as well as a space that can be used for live music.
The United States’ casual dining/full-service restaurant market is valued at $100+Billion. With annual revenue increases exceeding 5%, it is now worth more than $100+Billion. More and more people are choosing to eat out. One of the most common reasons cited by restauranteurs and industry associations is that women have joined the workforce in record numbers. According to industry associations, almost 20% of the money spent on food outside the home has increased between 1995 and 1955, in line with the growth in the number women entering the workforce. Two income earners per household means that neither one of them may have the time or ability to cook. Commercial food service sales have risen steadily since the 1950s as more people realize that eating outside of their homes is more convenient.
The competition is usually a 70 to 150-seat restaurant with outdoor seating. Entree prices range from $7.00 to more than $25.00. Nearly all of the establishments offer beer and wine. Most offer liquor-spirits.
The Watertower provides affordable and accessible high-quality food, coffee-based products and entertainment for thousands of residents and visitors to hotels within a five mile radius. The Watertower, which is located within a five-mile radius of Atlanta, will soon be the destination of choice for the many residents as well as visitors from far away.
For the first year of business, we expect to earn $2.1 million in calendar income. It should grow to $2.57million in the third year.
Financial Highlights Year-by-Year
To get started, we will need $214,000 to start. That is $124,000 from investor 1 and $64,000 from investor 2. We will also receive a $30,000 loan. We’ll be able to repay the loan and the investment by the end of the third year.