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Opportunity

Problem

Washington State is short of high quality coffee shops and bakeries that provide fresh, delicious coffee.

Solution

JJB offers a wide range of espresso and coffee products made from top quality imported coffee beans. JJB provides coffee and espresso products that are tailored to each customer’s needs.

Market

Because Washington has a cool climate for eight months out of the year, hot coffee products are very much in demand. Hot coffee products are also in high demand during the four remaining warm months. The morning hours are the busiest, with little activity during the rest of the day.

Competition

Although there is a lot of competition, the quality of the product and customer service in the local area are not nearly as high as JJB. Customers are searching for a high-quality product in an enjoyable environment. They want an exceptional, classy experience.

Why Us

JJB is managed by two partners. These partners represent sales/management and finance/administration areas, respectively. They will use their own savings to fund the start-up and provide financial protection for the first month.

Expectations

Forecast

JJB expects to make the following sales during the three-year plan. JJB is expected to be profitable by the fourth month as it steadily grows its sales. These profits are expected to increase slightly over the third year, while being relatively low in the first and second years. We project $140,000 investment by the founders.

Financial Highlights per Year

Financing is Required

There are some requirements for startup companies

1. Startup expenses of $64K include $3K legal, $20K premises renovations, $40K expensed equipment and $1K other. These show up as negative retained earnings in the initial balance because they are incurred before launch.
2. Cash in the bank as a deposit of $70K (in initial balance)
3. Other assets, $12K in initial balance
4. Assets for long-term purposes of $65 (in an initial balance)

Funding

1. $110K initial investment made by the founders.
2. SBA $100K 10-year loan, in initial balance
3. Accounts payable to startup: $1K (in initial balance)

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