Martini Astrology and Tarot in Eugene, OR is a business that specializes both in astrology and reading the tarot. Martini will initially be a home-based service provider operating out of the owner’s home. Sarah Esppe, the founder and owner of Martini, will also be available for out-call services upon appointment. Sarah Esppe has predicted the need for a dedicated office between Years One-Three.
Martini will locate in Eugene. Eugene is a liberal, alternative community that lies within the Willamette Valley. Martini will target three distinct segments of customers. The first is the sub-29-year-olds. This group is growing at 15% per annum and has 95,000 possible customers. This second group is between 30 and 45 years old with a 10% rate of growth and potential customers of 150,000. Over 46-year olds are the last group we will target. This age group is home to 50,000 people and has the slowest annual growth rate (5%).
Martini’s readings will be used to entertain and consult. Sarah hopes to form long-lasting connections with her clients. She will use her services on an occasional basis, either weekly or biweekly. Sarah will accomplish this goal by providing accurate, timely, and quality readings to her clients at reasonable rates.
As mentioned previously, Sarah Esppe is the sole proprietor of Martini. Sarah has been performing readings for more than four years. Sarah received her formal training from the Iowa Center for Astrology. The Iowa Center for Astrology is recognized as one the most prestigious facilities in the United States. Sarah completed their 8-month program and was awarded their respected certification. Sarah then spent four months at TarotUniversity New Orleans where she received the Master Tarot Reader diploma, the highest certification possible. Sarah will leverage this formal training to provide the finest astrology and tarot consultations.
Martini is a start-up that’s booming. Sales have been conservatively forecasted to reach $68,000 in sales in Year One, rising to $86,000 by Year Three. Sarah will achieve profitability in Year One.
1.1 Objectives
The business’s objectives are:
- Reaching breakeven and positive cashflow
- You can make enough profit to keep a place outside your home, and also buy a booth at the Saturday Market or other local festivals and fairs.
- Reputation as an accurate and entertaining reader of astrology and tarot cards.
1.2 Mission
Martini Astrology & Tarot can provide entertainment-oriented, high-quality astrology or tarot readings. I will provide high-quality, precise readings customized to meet my clients’ needs. In-call and out-call readings will be offered at various prices in order to make astrological readings and tarot readings more affordable for my clients. Martini must demonstrate trustworthiness and accuracy in order to earn customers’ respect.
1.3 Keys for Success
- Satisfying clients with accurate and complete quality readings for a reasonable price.
- Developing enough word-of-mouth and advertising revenue to maintain a client base.
- Purchasing a booth at the Saturday Market, where I will be able to give tarot and astrology readings each weekend.
