Everywhere Assistant, a start-up virtual assistant business, is now available. Sadie Clark, the founder and sole worker of the company, is the sole proprietor. The company was founded and will serve diverse customer segments.
The Market
Everywhere Assistant has identified three distinct market segments which will be targeted. The first segment is companies of various sizes. There has been a lot of corporate downsizing in the current economic climate. Everywhere Assistant can benefit from this as people in the company will be busier than ever due to the downsizing. In a downsizing environment, it is common to outsource jobs or projects that the current staff can’t handle. Everywhere Assistant believes that companies will account for the bulk of their sales, relative to other customer segments.
Individuals are the second target customer segment. This is a desirable segment, as our lives get busier and busier every day. The virtual assistant (VA), can be a way to free up time or not have to perform tasks that we do not like. The services that are provided to individuals are likely to be more tedious than those offered to companies.
Non-profit companies are the last customer segment. These organizations, due to their status not for profit, do not have excess capital. In order to maximize their employees’ tasks and responsibilities, they have taken many measures. This means that most employees are busy. When a random tasks comes up the organization typically does not have an employee that can just take handle the task. VA’s are able to quickly and seamlessly assume responsibility for tasks. This allows the company to save money as they only pay for the labor necessary to complete the task.
Services
Everywhere Assistance offers many different services. The majority of services are administrative in nature. This includes data entry, mailing lists updates, and so forth. These services will be billed between $25-$45. Services that require higher skill levels, such as graphic design, marketing, or accounting, will be billed closer to the top. The middle range will include services like concierge services and travel arrangements, which can be a wide range. The services offered will be those that the customer is unable to perform or that they do not want to do.
Competitive Edge
The vast majority of VA services can be described as secretarial. These are tasks that administrative assistants can do. Everywhere assistant will maximize their competitive advantage by utilizing a broad range of skills. Everywhere Assistant will be able to assist clients with more technical tasks than just the tedious ones. Everywhere Assistant has the ability to provide clients with a variety of skills including proficiency with QuickBooks Pro, PageMaker and Photoshop, as well as marketing and research skills. This competitive advantage gives clients the opportunity to keep using their VAs, provided they are satisfied with the work product and the level of service they provide. When the VA is happy to work for the client but not in the area they are skilled in, it can lead to a problem. It is advantageous for the VA (Everywhere Assistance) to have a wider and deeper range of skills. They are then better equipped to provide greater value to the client.
Everywhere Assistant uses the virtual assistant model to provide a variety of customer services from a remote location using the internet. This is an efficient business model that will allow Sadie to make a decent income while still having the flexibility to complete the jobs as she pleases. The revenue forecast predicts that revenues will rise in year two and three, with the corresponding increases in net profit.
1.1 Keys for Success
- We offer many services, allowing Everywhere Assistance to handle any type or task.
- Keep your schedule flexible so that last-minute projects can be completed.
- Ensure accurate billing and project estimates.
1.2 Mission
Everywhere Assistant is committed to providing the highest quality administrative assistant services, even from remote locations. Everywhere Assistant will have the ability to manage a wide range tasks with professionalism and trust. Everywhere Assistant will exceed customer’s expectations.
1.3 Objectives
- To earn more than $35,000 in the first 12 months.
- To make enough money to be able to work full-time.
- It is possible to reduce marketing expenses in a couple of years, as there are enough word of mouth projects to keep you busy.
