Jean’s Tofu Delight, a Richmond product brand has been a success for seven years. The company’s tofu paste has experienced a 15% growth in sales in the past three year and is now available at over 100 outlets throughout the greater Richmond area. Jean’s Tofu Delight sales will reach $580,000 this fiscal year. This was achieved with a $100,000 initial investment.
Jean’ s Tofu Delight intends to expand its business to include distribution to retail stores in the northwest. Majority of the expansion can be made possible by internal cash flow and owner funding. The company will also be able to obtain a short-term loan of $100,000. Based on the current success of the Richmond target customer base, the company has projected sales for the next three-years. Initial contacts with state retail outlets have been made and potential target markets identified.
This plan will result in sales revenues growing to $1.1 million by the end of Year 2.
Jean’#8217 s Tofu Delight ’’s Mission is the following:
- Quality: Our tofu pate products are the highest quality, most nutritious food products…because we will accept nothing less.
- Innovative. Our products have always been at the forefront for the health and nutrition industry. Our past and future success is due to our innovative products, high quality manufacturing, industry expertise, and quality control.
- Integrity We are a company that values the quality of its tofu products. Jean’s Tofu Delight customers have placed their trust in Jean’8217;s Tofu Delight because of our commitment to the highest standards. Freshly made tofu pate is only possible through cooperation and mutual trust between retailer and supplier. We stand behind both our products and service.
Jean’’s Tofu Delight aims to achieve the following:
- Create a regional sales staff.
- In Year 2, you will be able to establish strong sales in five of the metro areas.
- Ensure you have tight control over cost and operation when expanding.